With the rise of artificial intelligence, chatbots are becoming indispensable tools for businesses. They cover customer relations, sales, and marketing.
But what are the concrete use cases of a chatbot and how can they create value?
In this article, we present 3 chatbot use cases for your business. From customer relations to sales and marketing, you will discover why the chatbot is today a versatile, high-performing, and strategic tool for improving the customer experience and optimising operations.
The opportunities a chatbot offers
Chatbots present numerous opportunities and use cases for businesses and organisations. They can be used to automate repetitive tasks, reduce support and assistance costs, and deliver a better customer experience.
In addition, chatbots can help businesses generate leads and improve their marketing. They target potential customers with personalised offers.
Finally, chatbots can be used to provide support services 24/7, which is particularly useful for businesses that need to ensure continuous service to their customers.
The conversion chatbot
Chatbots not only improve conversions and customer retention rates, but also contribute to sales 🤑.
Sometimes, an overwhelming range of products can confuse customers and disrupt the flow of the conversion funnel.
To address this, AI-powered chatbots assist online shoppers by providing information and guidance to resolve their issues at each stage of the purchase journey. By asking questions, chatbots are able to understand customer needs and make relevant recommendations and suggestions.
Moreover, this approach not only saves time but also boosts conversions by offering a more independent and personalised shopping experience to the customer.
What Agora Store shares in their testimonial: 60% of incoming leads with the new use case. They now reach 200,000 euros in revenue associated with users who spoke with the chatbot before registering or bidding.
The triage chatbot
Triage chatbots are generally used in the healthcare sector.
We have all at least once searched our symptoms online. The result: for a few spots on the chin, we have sometimes ended up worrying about cancer or pregnancy 😅.
These triage chatbots can help patients quickly and easily find real answers to their symptoms, without having to browse the internet for hours.
Put differently, in a conversation between a chatbot and a patient, the user enters their symptoms, then asks questions.
At the end of the conversation, some chatbots provide assistance by booking appointments or suggesting other resources, while others lead to teleconsultations with doctors.
The automated resolution chatbot
An automated resolution chatbot is a program that uses artificial intelligence (AI) to respond to customer requests in real time.
Thanks to advanced natural language processing (NLP), these bots can understand customer questions, provide personalised responses, and even carry out transactions autonomously.
Automated resolution chatbots allow customers to get the answers they need 24/7. They also significantly increase staff productivity and reduce the costs associated with customer service.
Thanks to the tolk.ai automated resolution chatbot, Entoria achieves remarkable results with an 80% drop in inbound calls. In addition, an automation rate of 95% without human intervention and a customer satisfaction rate of 94%.
These chatbots have clearly revolutionised customer service by providing instant responses. This contributes to improving customer satisfaction and reducing the need for human agents, which improves staff efficiency and productivity and reduces the costs associated with this service.
Automated resolution chatbots can be integrated with existing customer service software, making them an incredibly powerful tool for businesses of all sizes, including yours 😌!
In conclusion, chatbots are an innovative technology that offers many possibilities for simplifying and improving the customer experience.
Whether for conversation management, customer service, healthcare, or qualified lead generation, the chatbot can prove to be a very practical and useful tool. It is therefore important to fully understand its characteristics and possibilities. Now, we are counting on you to make the most of it 😉.
