{"id":17354,"date":"2016-10-11T00:00:00","date_gmt":"2016-10-10T22:00:00","guid":{"rendered":"https:\/\/www.tolk.ai\/blog-ia\/non-classe\/customer-relations-the-future-of-the-human-lies-in-hybridization"},"modified":"2026-06-26T17:31:49","modified_gmt":"2026-06-26T15:31:49","slug":"customer-relations-the-future-of-the-human-lies-in-hybridization","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-ia\/trends\/customer-relations-the-future-of-the-human-lies-in-hybridization","title":{"rendered":"Customer Relations: The Future of the Human Lies in Hybridization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17354\" class=\"elementor elementor-17354 elementor-1647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74db98e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74db98e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a03c854\" data-id=\"7a03c854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d5e28fb elementor-widget elementor-widget-text-editor\" data-id=\"6d5e28fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Founded in 2016, the French company Tolk.ai <strong data-start=\"498\" data-end=\"545\">offers agentic AI solutions based on artificial intelligence<\/strong>. In a world where customer relations and interactions are increasingly concentrated on messaging applications, conversational agents (or chatbots) offer brands a unique opportunity to engage in conversation with their customers.<\/p>\n<p> <\/p>\n<p><strong data-start=\"747\" data-end=\"877\">Tolk.ai thus helps B2B and B2C companies design AI agents that integrate seamlessly into their brand universe.<\/strong> These are deployed on mass-market messaging platforms such as Facebook Messenger, WhatsApp, Viber, or Kik, as well as on internal messaging tools such as Slack, Zendesk, or Intercom, through a technology incorporating adaptive artificial intelligence.<\/p>\n<p> <\/p>\n<p><\/p>\n<p><\/p>\n<h2 id=\"a399\" class=\"wp-block-heading graf graf--h3 graf-after--p\">Chatbots: Friends or Foes of Customer Relations Centers?<\/h2>\n<p><\/p>\n<p><\/p>\n<p data-start=\"1216\" data-end=\"1566\">We are convinced that the future of customer relations rests on <strong data-start=\"1285\" data-end=\"1344\">the hybridization of human and artificial intelligence<\/strong>. Chatbots efficiently handle level-1 requests and <strong data-start=\"1420\" data-end=\"1459\">thereby boost the self-care approach<\/strong>. In addition, these tools enable companies to extend the service hours of their customer services.<\/p>\n<p data-start=\"1216\" data-end=\"1566\"> <\/p>\n<p data-start=\"1568\" data-end=\"2104\">As a result, they offer responsive and personalized support while keeping costs under control. In this relationship, often considered ambiguous, agents gain time to focus on high-value-added tasks. By relieving agents of a large share of simple requests, <strong data-start=\"1883\" data-end=\"1981\">chatbots allow them to take on more responsibilities and develop their autonomy<\/strong>. Agents can then carry out upselling or cross-selling and take the time to handle complex requests.<\/p>\n<p><\/p>\n<p><\/p>\n<h3> <\/h3>\n<h2 id=\"1f02\" class=\"wp-block-heading graf graf--h3 graf-after--p\">Not All Chatbots Are Created Equal!<\/h2>\n<p><\/p>\n<p><\/p>\n<p>For Thomas Sabatier, co-founder of Tolk.ai, the future of customer relations lies in the hybridization of the human with artificial intelligence. Conversational agents are incredibly effective at handling level-1 requests. <\/p>\n<p> <\/p>\n<p>Indeed, companies have the ability to extend the service hours of their customer services through chatbots and offer responsive, personalized support. Human operators will, in due course, be relieved of a large proportion of low-value-added requests and will be able to focus on complex requests requiring significant analytical capacity.<\/p>\n<p><\/p>\n<p><\/p>\n<p> <\/p>\n<p>Chatbots can also accompany customers in their daily lives, by recommending content or products, offering sports, cooking, fashion, or wellness coaching, providing personal services, support, or customer service, and more. Tolk.ai thus enables brands to build a lasting and rich relationship in new environments such as messaging applications, Amazon Echo, or Google Home.<\/p>\n<p><\/p>\n<p><\/p>\n<p> <\/p>\n<p>However, Thomas Sabatier acknowledges that chatbots are still in their early stages and that there is still a long road ahead. Progress in machine learning offers significant prospects for evolution, particularly in natural language understanding and in handling complex requests. It is important to understand that artificial intelligence remains artificial, and therefore limited.<\/p>\n<p><\/p>\n<p><\/p>\n<p> <\/p>\n<p>According to Thomas Sabatier, the human brain is capable of adapting to any situation thanks to emotional intelligence, which is in perpetual evolution. Chatbots will continue to draw on human intelligence with exponential learning capacities. The evolution of chatbots mirrors that of the augmented human, improving our productivity and putting our intelligence to work on more complex and interesting challenges.<\/p>\n<p><\/p>\n<p><\/p>\n<h3> <\/h3>\n<h2 id=\"8809\" class=\"wp-block-heading graf graf--h3 graf-after--p\">What advice do you offer to the customer relations department when equipping themselves with chatbots?<\/h2>\n<p><\/p>\n<p><\/p>\n<p id=\"7812\" class=\"graf graf--p graf-after--h3\">Finally, Thomas Sabatier advises customer relations departments wishing to equip themselves with chatbots not to embark on this kind of project without first understanding its stakes. The conversational UX is the part not to neglect: it is imperative to give your chatbot a strong personality, a tone, and why not a touch of humor.<\/p>\n<p> <\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p id=\"4ee0\" class=\"graf graf--p graf--leading graf--trailing\"><em class=\"markup--em markup--p-em\">Interview conducted by Romaine Klein and originally published on <\/em><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.interactions-digitales.com\/lavenir-de-relation-client-passe-lhybridation-de-lhumain-lia\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-href=\"http:\/\/www.interactions-digitales.com\/lavenir-de-relation-client-passe-lhybridation-de-lhumain-lia\/\"><em class=\"markup--em markup--p-em\">Interactions Digitales<\/em><\/a><em class=\"markup--em markup--p-em\"> on October 10, 2016. <\/em><\/p>\n<p> <\/p>\n<p class=\"graf graf--p graf--leading graf--trailing\"><em class=\"markup--em markup--p-em\">Company data updated on April 29, 2026.<\/em><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The hybrid customer relations model puts the customer service agent and the intelligent chatbot to work together.<\/p>\n","protected":false},"author":1,"featured_media":17195,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-17354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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