{"id":17258,"date":"2023-02-13T12:00:00","date_gmt":"2023-02-13T11:00:00","guid":{"rendered":"https:\/\/www.tolk.ai\/blog-ia\/non-classe\/analytics-the-5-essential-metrics-you-need-to-know-in-2023"},"modified":"2026-06-26T17:29:42","modified_gmt":"2026-06-26T15:29:42","slug":"analytics-the-5-essential-metrics-you-need-to-know-in-2023","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-ia\/trends\/analytics-the-5-essential-metrics-you-need-to-know-in-2023","title":{"rendered":"Analytics: the 5 essential metrics you need to know in 2023!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17258\" class=\"elementor elementor-17258 elementor-11361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6940519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6940519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a293d65\" data-id=\"a293d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15432e5 elementor-widget elementor-widget-heading\" data-id=\"15432e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3>Discover how our Analytics tool can help you understand user behaviour and boost your chatbot!<span><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba23869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba23869\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224ecbb7\" data-id=\"224ecbb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e45d442 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e45d442\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the advent of new technologies and the evolution of customer expectations, the metrics to track for chatbots have also evolved. That is why we developed our Analytics tool, which will help you monitor the most important indicators in 2023. Thanks to our solution, you can access metrics such as engagement rate, query resolution rate, and customer satisfaction rate, so you can adjust your chatbot strategy accordingly.<\/p><p>Let us look together at the 5 metrics to track!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caeedb4 elementor-widget elementor-widget-text-editor\" data-id=\"caeedb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: Gilroy, sans-serif; letter-spacing: var( --e-global-typography-secondary-letter-spacing ); font-weight: var( --e-global-typography-secondary-font-weight ); font-size: var( --e-global-typography-secondary-font-size ); line-height: var( --e-global-typography-secondary-line-height );\">\u2b50\ufe0f Satisfaction Rate with Analytics<span style=\"color: var( --e-global-color-text ); font-size: 18px; font-weight: 400; letter-spacing: 0.4px; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> <\/span><\/h3><p style=\"color: #7a8aa9; font-size: 18px; font-weight: 400; letter-spacing: 0.4px;\">This metric lets you understand how your users feel overall. You can see whether customers are satisfied with the answers they receive. By drilling into the satisfaction rate per Q&amp;A, you can identify which Q&amp;As need improvement and adapt responses accordingly.<\/p><p style=\"color: #7a8aa9; font-size: 18px; font-weight: 400; letter-spacing: 0.4px;\">At tolk.ai we have a distinctive feature: after an unsatisfactory interaction, the end user can indicate the reason for their dissatisfaction. We thus collect both quantitative and qualitative data, enabling more precise bot management \ud83d\ude4c\ud83c\udffc<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b3610 elementor-widget elementor-widget-image\" data-id=\"78b3610\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1311\" height=\"874\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/sat-3.png\" class=\"attachment-full size-full wp-image-17271\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5fc07c elementor-widget elementor-widget-text-editor\" data-id=\"a5fc07c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: var( --e-global-typography-secondary-font-size ); font-family: Gilroy, sans-serif; letter-spacing: var( --e-global-typography-secondary-letter-spacing ); font-weight: var( --e-global-typography-secondary-font-weight ); line-height: var( --e-global-typography-secondary-line-height );\">\ud83d\udd17 Conversion Rate<span style=\"color: var( --e-global-color-text ); font-size: 18px; font-weight: 400; letter-spacing: 0.4px; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\"> <\/span><\/h3><p style=\"letter-spacing: 0.4px;\">This metric lets you know the percentage of visitors to your site who used the bot. With the detail view, you can track the URLs where the bot is triggered most often. With our new Campaign feature, you can refine the user journey by customising hot topics based on the connection URL, encouraging users to find the information they are looking for more quickly \ud83d\udccd<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78079b elementor-widget elementor-widget-image\" data-id=\"b78079b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"938\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/conversion-1-1024x938.png\" class=\"attachment-large size-large wp-image-17272\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899b465 elementor-widget elementor-widget-text-editor\" data-id=\"899b465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: var( --e-global-typography-secondary-font-size ); font-family: Gilroy, sans-serif; letter-spacing: var( --e-global-typography-secondary-letter-spacing ); font-weight: var( --e-global-typography-secondary-font-weight ); line-height: var( --e-global-typography-secondary-line-height );\">\ud83d\ude34 Conversation Distribution<\/h3><div><span style=\"letter-spacing: 0.4px;\">With this data, you can visualise the periods when the chatbot handles the most requests, and how many conversations it manages on average when the customer service team is unavailable. This helps you reduce the workload on your human teams \u2728<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efa340 elementor-widget elementor-widget-image\" data-id=\"2efa340\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1494\" height=\"865\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/semaine.png\" class=\"attachment-full size-full wp-image-17276\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d370d5 elementor-widget elementor-widget-text-editor\" data-id=\"2d370d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\ud83c\uddfa\ud83c\uddf8 Audience Analysis (Devices, Browser languages)<\/h3><div style=\"letter-spacing: 0.4px;\"> <\/div><p style=\"letter-spacing: 0.4px;\">These metrics give you insight into user trends across different channels (for example to adapt the formats of your sites and bots) and the default browser languages of your users. This lets you assess whether there is value in adding our multilingual option. To learn more about it, follow this link: <a href=\"https:\/\/www.tolk.ai\/en?page_id=15110\">the bot tool and its multilingual option<\/a> \ud83d\udd7a\ud83c\udffb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea380e5 elementor-widget elementor-widget-image\" data-id=\"ea380e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/audience-1-1024x723.png\" class=\"attachment-large size-large wp-image-17274\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fddac9c elementor-widget elementor-widget-text-editor\" data-id=\"fddac9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\ud83d\udcac Q&amp;A Overview<\/strong><\/h3><div style=\"letter-spacing: 0.4px;\"><p>This metric includes:<\/p><ul><li>Most Popular Q&amp;A \ud83d\udcac<\/li><\/ul><ul><li>Top Q&amp;A that lead handovers \ud83e\udd1d\ud83c\udffc<\/li><\/ul><ul><li>Most Disliked Q&amp;A \ud83d\udc4e<\/li><\/ul><ul><li>Popular topics \ud83d\udd25<\/li><\/ul><p>They allow you to understand Q&amp;A usage and readjust your onboarding (the way your chatbot presents itself to your customers) and hot topics to push the requested information even faster. You can also identify what generates handovers to a human agent and dissatisfaction. At a glance, you have the full list \ud83d\udc40<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb400c elementor-widget elementor-widget-image\" data-id=\"bcb400c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"892\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1.png\" class=\"attachment-large size-large wp-image-17275\" alt=\"\" srcset=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1.png 888w, https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1-300x300.png 300w, https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1-150x150.png 150w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc58e9 elementor-widget elementor-widget-text-editor\" data-id=\"9bc58e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"letter-spacing: 0.4px;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0.4px;\">In conclusion, chatbots are becoming increasingly important for companies looking to improve the customer experience and optimise business processes. However, to maximise their performance, it is crucial to track the right metrics.<\/span><\/p><p style=\"letter-spacing: 0.4px;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0.4px;\"> <\/span><\/p><p style=\"letter-spacing: 0.4px;\">With our Analytics tool, you can fine-tune your strategy, adapt your processes for better performance, and deliver an optimal customer experience to your users. By leveraging the insights provided by our tool, you can ensure your chatbots operate at peak performance to meet your business objectives while delivering an exceptional customer experience \ud83e\udd29<\/p><p style=\"letter-spacing: 0.4px;\"> <\/p><p style=\"letter-spacing: 0.4px;\">A well-trained chatbot can therefore be a powerful tool for improving your company&#8217;s performance and meeting your customers&#8217; needs.<\/p><p style=\"letter-spacing: 0.4px;\"> <\/p><p style=\"letter-spacing: 0.4px;\">Do not wait any longer, request a demo to unlock the full potential of conversational AI: <a href=\"https:\/\/www.tolk.ai\/tolk-ai-demo-reservez-une-demo-chatbot-ou-livechat\">book a demo<\/a> \ud83d\ude80<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover how our Analytics tool can help you understand user behaviour and boost your chatbot.<\/p>\n","protected":false},"author":1,"featured_media":17194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-17258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytics: the 5 metrics you need to know in 2023!<\/title>\n<meta name=\"description\" content=\"Discover how our Analytics tool can help you understand user behaviour and boost your chatbot!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tolk.ai\/en\/blog-ia\/trends\/analytics-the-5-essential-metrics-you-need-to-know-in-2023\" \/>\n<meta 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