{"id":17055,"date":"2026-06-09T10:30:07","date_gmt":"2026-06-09T08:30:07","guid":{"rendered":"https:\/\/www.tolk.ai\/blog-ia\/non-classe\/finder-from-search-to-recommendation"},"modified":"2026-06-25T16:50:49","modified_gmt":"2026-06-25T14:50:49","slug":"finder-from-search-to-recommendation","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-ia\/product-updates\/finder-from-search-to-recommendation","title":{"rendered":"Finder: from search to recommendation"},"content":{"rendered":"\t\t
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Search is one of the most used touchpoints on a website, and one of the most poorly leveraged. A visitor types in their need, gets a list of unqualified results, and leaves without having found what they were looking for. The <\/span>Finder<\/span><\/i> feature is tolk.ai’s answer to this structural problem: two widget formats in a single conversational intelligence, to <\/span>turn every purchase intent into a recommendation.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The real problem: keyword search does not understand the need<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A search engine built to understand<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First, the classic search engine was designed to index and sort, not to understand. When a visitor types “wide size 42 shoes” or “women’s hiking shoes”, they are not expecting a list of pages. They are looking for an answer, a recommendation or advice suited to their situation.<\/span><\/p>

Yet the search engine returns exactly what it was designed for: results. They are often too numerous, rarely relevant and never contextualized. As a result, the visitor has to sort, compare and navigate. So many efforts that, once accumulated, generate frustration.<\/span><\/p>

Baymard Institute estimates that <\/span>34% of e-commerce search sessions end in abandonment<\/b>. Moreover, this is not a matter of an insufficient catalog or a poorly positioned search bar. It is a structural limitation: the tool does not understand what the visitor needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The AI widget as a partial solution<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Clearly, the classic conversational widget, placed at the bottom right of the interface, does not fully solve this problem. It waits to be prompted, requires a click to open, a welcome screen, an onboarding and so on. So many micro-frictions that discourage the least convinced visitors, precisely those who would most need reassurance. <\/span>The <\/span>Finder<\/span><\/i> feature starts from the opposite premise. If the visitor is already using search or browsing the site without finding what they are looking for, that is where you need to step in.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Google Search: web search shifts into the conversational era<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How does AI change web search?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google’s search model had not fundamentally changed in 25 years. Today, you type in keywords, you get sponsored or organic links, you click. This model worked for so long that it became invisible, almost like a universal reflex rather than an interface choice.<\/span><\/p>

At the <\/span>Google I\/O 2026<\/span><\/a> conference, Google announced a deep overhaul of this paradigm. From now on, AI overviews in the SERP synthesize a direct answer at the top of the page, even before the list of results. The user therefore no longer has to choose among several links to find the information, they get it, contextualized, in a single place.<\/span><\/p>

This example highlights an already measurable behavioral shift. Indeed, one year after its launch in the United States, <\/span>the <\/b>AI Mode <\/i><\/b>has one billion monthly active users<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What impact does this have on visitors to your e-commerce site?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thus, a user accustomed to receiving a direct answer on Google arrives on your site with the same expectations. As a result, they no longer try to navigate through your categories or sort through their search results. They want to express their wish and get an immediate answer. The gap between this expectation and a classic search bar creates a new friction that translates directly into abandonment.<\/span><\/p>

This is what the <\/span>Finder<\/span><\/i> feature addresses. Where classic keyword search returns a list to sort through, this new Genii format returns an answer. The difference is not cosmetic: it improves the very nature of the interaction between the visitor and the site. What Google is doing at the scale of the web, tolk.ai applies at the scale of your website.<\/span><\/p>

Ultimately, this convergence is no accident. If the most used search engine in the world deems it necessary to move from a results logic to an answers logic, it is because user behavior has evolved in that direction. Indeed, the visitors to your site are no exception.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Finder fixed: the conversational entry point<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How it works<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The <\/span>Finder fixed<\/span><\/i> format integrates directly into the site’s existing search bar. When the visitor types an intent in natural language, Genii responds immediately: without opening the widget, without displaying a results page, without going through onboarding. The visitor’s message becomes the trigger of a conversation.<\/span><\/p>

Concretely, the experience changes radically. Where the search bar returns a list, <\/span>Finder<\/span><\/i> now returns a <\/span>recommendation<\/b>. This recommendation is tailored to the visitor’s profile, need and criteria. Moreover, the interface and the entry point do not change: <\/span>it is the intelligence behind it that is different<\/b>. <\/span><\/p>

This is precisely where the value of <\/span>Finder fixed<\/span><\/i> lies. It requires no effort from the visitor. It leverages an already established reflex, that of searching in the bar, to replace it with a radically more qualitative experience, without any extra friction. Ultimately, it is as if you were reenchanting the shopping experience on your website by adding <\/span>personalization<\/b> at scale.<\/span><\/p>

For marketing and digital teams, <\/span>Finder fixed <\/span><\/i>offers another often underestimated advantage: it is an immediate demonstrator of the value of AI. A prospect who uses the search bar of a site equipped with <\/span>Finder fixed<\/span><\/i> instantly sees the difference with a site equipped with a classic engine. The competitive value speaks for itself.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tFinder is aimed primarily at e-commerce sites where search is a central touchpoint. In this context, replacing the list of results with a direct answer is not a simple improvement: it is a paradigm shift.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Interactive preview<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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