{"id":17038,"date":"2026-06-24T16:48:40","date_gmt":"2026-06-24T14:48:40","guid":{"rendered":"https:\/\/www.tolk.ai\/blog-ia\/non-classe\/ask-ai-booster-lengagement-des-assures-au-dela-du-widget"},"modified":"2026-06-25T16:50:50","modified_gmt":"2026-06-25T14:50:50","slug":"ask-ai-booster-lengagement-des-assures-au-dela-du-widget","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-ia\/product-updates\/ask-ai-booster-lengagement-des-assures-au-dela-du-widget","title":{"rendered":"Ask AI: boost policyholder engagement beyond the widget"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17038\" class=\"elementor elementor-17038 elementor-16887\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c216db4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c216db4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0137bad\" data-id=\"0137bad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3017fa5 elementor-widget elementor-widget-text-editor\" data-id=\"3017fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over the years, the chat widget in the bottom right corner has become a true standard for customer service. For the vast majority of policyholders, this location is the first reflex when a question arises about a contract or a guarantee: it is the universal landmark of digital assistance. At tolk.ai, we are convinced that this &#8220;widget reflex&#8221; is a valuable asset for the policyholder relationship. This is why the <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> feature does not seek to replace it, but to multiply its reach.<\/span><\/p><p><span style=\"font-weight: 400;\">It makes it possible <\/span><b>to insert conversational entry points exactly where the policyholder journey calls for an interaction. <\/b><span style=\"font-weight: 400;\">Users are then supported with the same relevance in the <\/span><b>pre-sales<\/b><span style=\"font-weight: 400;\"> phase for conversion as in <\/span><b>after-sales<\/b><span style=\"font-weight: 400;\"> for retention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e9f531 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"1e9f531\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAsk AI turns Genii into an omnipresent and highly contextual force.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f8c53 elementor-widget elementor-widget-text-editor\" data-id=\"d7f8c53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>The widget: a pillar of trust and global accessibility<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d862b5 elementor-widget elementor-widget-text-editor\" data-id=\"1d862b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">First, the success of the floating widget rests on a simple promise: help is always one click away, whatever the navigation. This permanence reassures the user. Whether on the home page or lost in the legal notice, they know a familiar icon is waiting to start the conversation. It is the main gateway to the conversational agent, the one that ensures constant visibility and global access to the company knowledge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450cb98 elementor-widget elementor-widget-text-editor\" data-id=\"450cb98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Help always one click away<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d34ff01 elementor-widget elementor-widget-text-editor\" data-id=\"d34ff01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, while the widget is ideal for answering general or cross-cutting questions, certain moments in the user journey are so specific that they deserve a more direct invitation. Imagine a visitor studying a complex comparison table or a detailed technical sheet. Their attention is focused on the heart of the page, far from the bottom right corner. This is where the real challenge lies: how do you bring the intelligence of an AI agent directly into the reading flow, as close as possible to the hesitation?<\/span><\/p><p><span style=\"font-weight: 400;\">Rather than asking users to leave their reading zone to reach the widget, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> brings Genii to them. On mobile in particular, where space is limited, this ability to blend harmoniously into the existing design is a <\/span><b>strategic opportunity<\/b><span style=\"font-weight: 400;\">. It makes it possible to activate Genii on surfaces where the widget might sometimes hide a crucial action button or clutter the interface, ensuring a <\/span><b>smooth experience<\/b><span style=\"font-weight: 400;\"> that <\/span><b>respects the brand guidelines<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce9ece elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"fce9ece\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAsk AI turns every reading point into an intelligent touchpoint, delivering smooth assistance without ever breaking the policyholder experience.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a3cc9 elementor-widget elementor-widget-text-editor\" data-id=\"59a3cc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Ask AI: the innovation of contextual placement<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d105fb elementor-widget elementor-widget-text-editor\" data-id=\"3d105fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>How the Ask AI feature works<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc5e6d elementor-widget elementor-widget-text-editor\" data-id=\"9cc5e6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> introduces unprecedented flexibility by freeing Genii from its fixed location. It gives professionals the ability to punctuate the customer journey with conversational &#8220;micro-moments&#8221;, strengthening the relevance of every interaction.<\/span><\/p><p><span style=\"font-weight: 400;\">In concrete terms, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> takes the form of a text or icon button. The insurer places it freely: in the policyholder area next to claim tracking, in the footer near the legal notice, in the panel of an auto offer near the price simulator, and so on. On click, Genii starts the conversation directly, with no welcome screen and no category to select: <\/span><b>with no effort for the policyholder.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a3643 elementor-widget elementor-widget-text-editor\" data-id=\"45a3643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Key benefits<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bb0b1 elementor-widget elementor-widget-text-editor\" data-id=\"36bb0b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This placement freedom is what makes <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> the perfect complement to a widget. While the widget ensures permanent support, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> makes it possible to create intelligent, strategic anchors. On click, the transition is instant: the conversation starts without friction, building on the visitor momentum of curiosity.<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, for teams already running a site with established brand guidelines, this is a concrete argument. <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> fits in without imposing an additional visual element. It uses the available spaces, the existing navigation zones, the modules already in place. The presence of Genii becomes invisible in the design, yet available in the experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd6cec elementor-widget elementor-widget-text-editor\" data-id=\"afd6cec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>The label as a marketing micro-message<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a16f6 elementor-widget elementor-widget-text-editor\" data-id=\"93a16f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the most underrated benefits of Ask AI lies not only in its mechanics, but in what it enables on the editorial side. The button label works as a genuine contextual CTA (Call-to-Action), fully customizable. This freedom turns every entry point into a highly targeted marketing micro-message.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11a843 elementor-widget elementor-widget-text-editor\" data-id=\"c11a843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Ask AI: be strategic across your policyholder journeys<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b177aca elementor-widget elementor-widget-text-editor\" data-id=\"b177aca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In pre-sales, a &#8220;Simulate my price&#8221; button placed near a quote guides the policyholder toward decision support to boost conversion. Conversely, in after-sales, a &#8220;Track my claim&#8221; button placed in the personal area supports retention by delivering an immediate answer. Likewise, a &#8220;Ask for advice&#8221; button near customer reviews or guarantees invites visitors to clear up their last doubts on real use cases.<\/span><\/p><p><span style=\"font-weight: 400;\">In this sense, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> is not a generic trigger. It becomes a navigation element in its own right, whose text can be calibrated to match the intent of each page. This is the difference between undifferentiated access to AI and an AI that shows up with the right invitation at the right point in the journey.<\/span><\/p><p><span style=\"font-weight: 400;\">For a marketing team that thinks in terms of conversion per page rather than per session, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> opens a new field of optimization: no longer just &#8220;is the widget active?&#8221;, but &#8220;which message triggers the most interactions on this specific page?&#8221;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008f251 elementor-widget elementor-widget-text-editor\" data-id=\"008f251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>A strategic alliance for total coverage<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d431e44 elementor-widget elementor-widget-text-editor\" data-id=\"d431e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Moreover, the winning approach rests on the <\/span><b>coexistence<\/b><span style=\"font-weight: 400;\"> of these two formats. The conversational widget remains the central pillar of engagement, able to handle long and varied sessions. <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> comes in as a targeted extension, an expert called upon for a specific point in the content.<\/span><\/p><p><span style=\"font-weight: 400;\">In practice, these two formats coexist. On the main pages of an insurance site, the floating widget remains the most complete format for starting a general conversation. On subscription journeys, claims FAQ pages or contract management areas, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> offers a discreet entry point, anchored in the business context, with no visual overlay.<\/span><\/p><p><span style=\"font-weight: 400;\">As a result, adoption requires neither a redesign of the existing interface nor onboarding support. It fits the logic of the Genii solution: self-service configuration, fast deployment, measurable impact from the very first weeks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceed06d elementor-widget elementor-widget-text-editor\" data-id=\"ceed06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Ask AI preview<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cec4b8 elementor-widget-mobile__width-initial elementor-widget elementor-widget-html\" data-id=\"4cec4b8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Sora:wght@500;600;700&family=Plus+Jakarta+Sans:wght@400;500;600;700&display=swap');\n*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n:root {\n  --paper:        #F4F7F8;\n  --surface:      #FFFFFF;\n  --surface-soft: #EBF1F2;\n  --line:         #E0E8EA;\n  --ink:          #0E2A38;\n  --ink-soft:     #51616B;\n  --ink-faint:    #93A2A9;\n  --accent:       #11A594;\n  --accent-deep:  #0B7E6F;\n  --accent-tint:  #DCF2EE;\n  --warm:         #F4A259;\n  --warm-tint:    #FCEEDE;\n  --positive:     #2BB673;\n  --alert:        #E2613E;\n  --star:         #F5A623;\n  --grad-hero:    linear-gradient(160deg, #0E2A38, #103A48);\n  --font-display: 'Sora', system-ui, sans-serif;\n  --font-body:    'Plus Jakarta Sans', system-ui, sans-serif;\n  --r-sm: 10px; --r-md: 16px; --r-lg: 24px; --r-pill: 999px;\n  --shadow-sm: 0 1px 2px rgba(14,42,56,.06);\n  --shadow-md: 0 16px 40px -20px rgba(14,42,56,.20);\n}\n\nbody { font-family: var(--font-body); }\n\n\/* WRAP *\/\n.wrap { background: var(--paper); border-radius: 20px; padding: clamp(14px, 3vw, 28px); }\n.stage { background: var(--surface); border-radius: var(--r-lg); box-shadow: var(--shadow-md); position: relative; }\n\n\/* DEMO BANNER *\/\n.demo-banner { background: var(--accent); text-align: center; padding: 5px; font-size: 10px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #fff; border-radius: var(--r-lg) var(--r-lg) 0 0; font-family: var(--font-body); }\n\n\/* NAV *\/\n.nav { display: flex; align-items: center; gap: 12px; padding: 12px clamp(14px, 3vw, 24px); border-bottom: 1px solid var(--line); background: var(--surface); flex-wrap: wrap; }\n.logo { font-family: var(--font-display); font-size: 18px; font-weight: 700; color: var(--ink); letter-spacing: -0.5px; }\n.logo span { color: var(--accent); }\n.nav-links { display: flex; gap: 20px; }\n.nav-link { font-size: 11px; color: var(--ink-soft); font-weight: 500; font-family: var(--font-body); }\n.nav-right { margin-left: auto; display: flex; align-items: center; gap: 8px; }\n.btn-devis { background: var(--accent); color: #fff; border: none; border-radius: var(--r-pill); padding: 7px 14px; font-family: var(--font-body); font-size: 11px; font-weight: 600; cursor: pointer; }\n\n\/* ASK AI BUTTONS *\/\n.ask-ai-nav {\n  display: inline-flex; align-items: center; gap: 6px; padding: 6px 12px;\n  background: var(--accent-tint); border: 1.5px solid var(--warm);\n  box-shadow: 0 0 0 3px rgba(244,162,89,.15);\n  border-radius: var(--r-pill); cursor: pointer;\n  font-family: var(--font-body); font-size: 11px; font-weight: 600; color: var(--accent-deep);\n  white-space: nowrap;\n}\n.ask-ai-nav img { width: 15px; height: 15px; }\n\n.ask-ai-prod {\n  display: flex; align-items: center; justify-content: center; gap: 7px;\n  width: 100%; padding: 9px;\n  background: linear-gradient(135deg, var(--accent), var(--positive));\n  border: 2px solid var(--warm);\n  box-shadow: 0 0 0 3px rgba(244,162,89,.15);\n  border-radius: var(--r-pill); cursor: pointer;\n  font-family: var(--font-body); font-size: 11.5px; font-weight: 600; color: #fff;\n  animation: pulse-warm 2.4s ease-out infinite;\n}\n.ask-ai-prod img { width: 16px; height: 16px; filter: brightness(0) invert(1); }\n\n@keyframes pulse-warm {\n  0%   { box-shadow: 0 0 0 3px rgba(244,162,89,.15), 0 0 0 0 rgba(244,162,89,.5); }\n  70%  { box-shadow: 0 0 0 3px rgba(244,162,89,.15), 0 0 0 10px rgba(244,162,89,0); }\n  100% { box-shadow: 0 0 0 3px rgba(244,162,89,.15), 0 0 0 0 rgba(244,162,89,0); }\n}\n\n.ask-ai-faq {\n  display: inline-flex; align-items: center; gap: 6px; padding: 7px 16px;\n  background: var(--accent-tint); border: 1.5px solid var(--warm);\n  box-shadow: 0 0 0 3px rgba(244,162,89,.15);\n  border-radius: var(--r-pill); cursor: pointer;\n  font-family: var(--font-body); font-size: 11px; font-weight: 600; color: var(--accent-deep);\n}\n.ask-ai-faq img { width: 15px; height: 15px; }\n\n.ask-ai-footer {\n  display: inline-flex; align-items: center; gap: 6px; padding: 6px 12px;\n  background: rgba(17,165,148,.15); border: 1.5px solid var(--warm);\n  box-shadow: 0 0 0 3px rgba(244,162,89,.12);\n  border-radius: var(--r-pill); cursor: pointer;\n  font-family: var(--font-body); font-size: 10.5px; font-weight: 600; color: #7fe0d4;\n}\n.ask-ai-footer img { width: 14px; height: 14px; }\n.ask-ai-nav, .ask-ai-prod, .ask-ai-faq, .ask-ai-footer { outline: none; }\n\n\/* HERO *\/\n.hero { background: var(--grad-hero); padding: clamp(18px, 3vw, 26px) clamp(16px, 3vw, 24px); }\n.hero-eyebrow { font-size: 9px; font-weight: 600; letter-spacing: 3px; text-transform: uppercase; color: #7fe0d4; margin-bottom: 6px; font-family: var(--font-body); }\n.hero-title { font-size: clamp(18px, 3.2vw, 22px); font-weight: 700; color: #fff; line-height: 1.15; margin-bottom: 4px; font-family: var(--font-display); }\n.hero-sub { font-size: 11px; color: rgba(255,255,255,.5); font-family: var(--font-body); }\n\n\/* CONTENT GRID : offre + faq cote a cote sur desktop pour supprimer l'espace blanc *\/\n.content-grid { display: grid; grid-template-columns: 1fr 1fr; align-items: stretch; }\n\n\/* PAGE OFFRE *\/\n.offre-section { display: flex; flex-direction: column; }\n.offre-badge { display: inline-block; align-self: flex-start; background: var(--warm); color: var(--ink); font-family: var(--font-body); font-size: 9px; font-weight: 700; padding: 3px 10px; border-radius: var(--r-pill); }\n.offre-info-col { padding: clamp(14px, 2.4vw, 18px) clamp(16px, 2.4vw, 20px); display: flex; flex-direction: column; gap: 8px; flex: 1; }\n.offre-line { font-size: 9px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: var(--accent); font-family: var(--font-body); }\n.offre-name { font-size: 15px; font-weight: 700; color: var(--ink); font-family: var(--font-display); }\n.offre-stars { font-size: 11px; color: var(--star); display: flex; align-items: center; gap: 4px; }\n.offre-stars span { color: var(--ink-faint); font-size: 10px; font-family: var(--font-body); }\n.offre-price { font-size: 18px; font-weight: 700; color: var(--accent); font-family: var(--font-display); }\n.offre-price span { font-size: 11px; font-weight: 400; color: var(--ink-soft); font-family: var(--font-body); }\n.offre-guarantees { list-style: none; display: flex; flex-direction: column; gap: 4px; }\n.offre-guarantees li { font-size: 10.5px; color: var(--ink-soft); font-family: var(--font-body); display: flex; align-items: center; gap: 5px; }\n.offre-guarantees li::before { content: '\u2713'; color: var(--positive); font-weight: 700; font-size: 11px; }\n.offre-spacer { flex: 1; min-height: 4px; }\n.btn-souscrir { display: block; width: 100%; padding: 8px; background: var(--ink); color: #fff; border-radius: var(--r-pill); font-family: var(--font-body); font-size: 11.5px; font-weight: 600; text-align: center; cursor: pointer; border: none; }\n\n\/* FAQ *\/\n.faq-section { padding: clamp(14px, 2.4vw, 18px) clamp(16px, 2.4vw, 20px); border-left: 1px solid var(--line); background: var(--surface-soft); display: flex; flex-direction: column; }\n.faq-title { font-size: 11px; font-weight: 700; color: var(--ink); margin-bottom: 10px; font-family: var(--font-display); }\n.faq-items { display: flex; flex-direction: column; gap: 6px; margin-bottom: 12px; flex: 1; }\n.faq-item { background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-sm); padding: 9px 12px; display: flex; align-items: center; justify-content: space-between; }\n.faq-q { font-size: 10.5px; font-weight: 600; color: var(--ink); font-family: var(--font-body); }\n.faq-chevron { color: var(--ink-faint); font-size: 10px; }\n.faq-cta { display: flex; justify-content: center; }\n\n\/* FOOTER *\/\n.site-footer { background: var(--ink); padding: 16px clamp(16px, 3vw, 24px); display: flex; align-items: center; justify-content: space-between; gap: 12px; border-radius: 0 0 var(--r-lg) var(--r-lg); flex-wrap: wrap; }\n.footer-logo { font-family: var(--font-display); font-size: 14px; font-weight: 700; color: rgba(255,255,255,.35); }\n.footer-logo span { color: var(--accent); }\n.footer-right { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }\n.footer-link { font-size: 10px; color: rgba(255,255,255,.2); font-family: var(--font-body); }\n\n\/* CHAT WIDGET GENII *\/\n.genii-chat {\n  position: absolute; right: 16px; bottom: 16px;\n  width: 300px; max-width: calc(100% - 32px);\n  background: var(--surface); border: 1px solid var(--line); border-radius: var(--r-md);\n  box-shadow: 0 18px 50px -12px rgba(14,42,56,.45);\n  display: none; flex-direction: column; overflow: hidden; z-index: 100;\n}\n.genii-chat.open { display: flex; animation: gc-in .25s ease-out; }\n@keyframes gc-in { from { opacity: 0; transform: translateY(12px); } to { opacity: 1; transform: translateY(0); } }\n.gc-head { display: flex; align-items: center; gap: 10px; padding: 12px 14px; background: var(--grad-hero); }\n.gc-avatar { width: 34px; height: 34px; border-radius: 50%; background: #fff; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }\n.gc-avatar img { width: 20px; height: 20px; }\n.gc-head-txt strong { display: block; font-family: var(--font-display); font-size: 12px; font-weight: 700; color: #fff; line-height: 1.2; }\n.gc-head-txt span { font-size: 9.5px; color: #7fe0d4; font-family: var(--font-body); display: flex; align-items: center; gap: 4px; }\n.gc-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--positive); display: inline-block; }\n.gc-close { margin-left: auto; background: none; border: none; color: rgba(255,255,255,.6); font-size: 18px; cursor: pointer; line-height: 1; padding: 0 2px; }\n.gc-body { padding: 14px; display: flex; flex-direction: column; gap: 10px; max-height: 240px; overflow-y: auto; background: var(--surface-soft); }\n.gc-msg { font-size: 11px; line-height: 1.55; font-family: var(--font-body); padding: 9px 12px; border-radius: 14px; max-width: 88%; }\n.gc-user { align-self: flex-end; background: var(--ink); color: #fff; border-bottom-right-radius: 4px; }\n.gc-bot { align-self: flex-start; background: var(--surface); color: var(--ink); border: 1px solid var(--line); border-bottom-left-radius: 4px; }\n.gc-typing { display: flex; gap: 4px; align-items: center; }\n.gc-typing span { width: 6px; height: 6px; border-radius: 50%; background: var(--ink-faint); animation: gc-type 1s infinite; }\n.gc-typing span:nth-child(2) { animation-delay: .15s; }\n.gc-typing span:nth-child(3) { animation-delay: .3s; }\n@keyframes gc-type { 0%,60%,100% { opacity: .3; transform: translateY(0); } 30% { opacity: 1; transform: translateY(-3px); } }\n.gc-input { display: flex; align-items: center; gap: 8px; padding: 10px 12px; border-top: 1px solid var(--line); background: var(--surface); }\n.gc-input input { flex: 1; border: 1px solid var(--line); border-radius: var(--r-pill); padding: 7px 12px; font-size: 10.5px; font-family: var(--font-body); color: var(--ink); outline: none; background: var(--paper); }\n.gc-send { width: auto; height: auto; border-radius: 0; border: none; background: none; color: var(--ink); cursor: pointer; flex-shrink: 0; font-size: 20px; line-height: 1; padding: 0 4px; }\n.gc-footer { padding: 7px 12px 9px; text-align: center; font-size: 9px; font-weight: 500; letter-spacing: .4px; color: var(--ink-faint); font-family: var(--font-body); background: var(--surface); }\n\n\/* ANNOTATIONS *\/\n.annotation-row { margin-top: 20px; display: grid; grid-template-columns: repeat(4,1fr); gap: 10px; }\n.ann { background: var(--surface); border-radius: var(--r-md); padding: 12px 14px; border: 1px solid var(--line); display: flex; gap: 10px; align-items: flex-start; box-shadow: var(--shadow-sm); }\n.ann-num { width: 22px; height: 22px; border-radius: var(--r-sm); background: linear-gradient(135deg, var(--accent), var(--positive)); display: flex; align-items: center; justify-content: center; font-size: 11px; font-weight: 700; color: #fff; flex-shrink: 0; font-family: var(--font-display); }\n.ann-text strong { display: block; font-size: 11px; font-weight: 700; color: var(--ink); margin-bottom: 2px; font-family: var(--font-display); line-height: 1.2; }\n.ann-text span { font-size: 10px; color: var(--ink-soft); line-height: 1.2; font-family: var(--font-body); }\n.note { margin-top: 12px; text-align: center; font-size: 12px; color: var(--ink-faint); font-style: italic; font-family: var(--font-body); }\n\n\/* TABLETTE : annotations sur 2 colonnes *\/\n@media (max-width: 820px) {\n  .annotation-row { grid-template-columns: repeat(2,1fr); }\n}\n\n\/* MOBILE : tout repasse en colonne unique *\/\n@media (max-width: 600px) {\n  .nav-links { display: none; }\n  .nav-right { margin-left: 0; width: 100%; justify-content: space-between; }\n  .content-grid { grid-template-columns: 1fr; }\n  .faq-section { border-left: none; border-top: 1px solid var(--line); }\n  .offre-spacer { display: none; }\n  .annotation-row { grid-template-columns: 1fr; }\n  .footer-right { width: 100%; }\n}\n<\/style>\n<\/head>\n<body>\n<div class=\"wrap\">\n  <div class=\"stage\">\n    <div class=\"demo-banner\">Demo site, fictional brand<\/div>\n\n    <!-- NAV \u2460 -->\n    <div class=\"nav\">\n      <div class=\"logo\">verian<span>e<\/span><\/div>\n      <div class=\"nav-links\">\n        <span class=\"nav-link\">Home<\/span>\n        <span class=\"nav-link\">Pricing<\/span>\n        <span class=\"nav-link\">Client area<\/span>\n      <\/div>\n      <div class=\"nav-right\">\n        <button class=\"ask-ai-nav\" data-q=\"Hello, what types of insurance do you offer?\" data-a=\"Hello and welcome to Veriane. We cover four areas: auto, home, health and personal protection. Just tell me what you would like to protect and I will guide you to the most suitable plan.\">\n          <img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\">\n          Ask your question\n        <\/button>\n      <\/div>\n    <\/div>\n\n    <!-- HERO -->\n    <div class=\"hero\">\n      <div class=\"hero-eyebrow\">General insurance<\/div>\n      <div class=\"hero-title\">Modern insurance.<\/div>\n      <div class=\"hero-sub\">Auto, home, health, personal protection. All in one place, no jargon.<\/div>\n    <\/div>\n\n    <!-- GRILLE OFFRE + FAQ -->\n    <div class=\"content-grid\">\n      <!-- PAGE OFFRE \u2461 -->\n      <div class=\"offre-section\">\n        <div class=\"offre-info-col\">\n          <div class=\"offre-badge\">Most popular<\/div>\n          <div class=\"offre-line\">Veriane Health<\/div>\n          <div class=\"offre-name\">Essential Health<\/div>\n          <div class=\"offre-stars\">\u2605\u2605\u2605\u2605\u2605 <span>4.8 (1,204 reviews)<\/span><\/div>\n          <div class=\"offre-price\">from &euro;22<span>\/month<\/span><\/div>\n          <ul class=\"offre-guarantees\">\n            <li>Full direct billing<\/li>\n            <li>Reimbursement within 48h<\/li>\n            <li>Teleconsultation included<\/li>\n          <\/ul>\n          <div class=\"offre-spacer\"><\/div>\n          <button class=\"btn-souscrir\">Subscribe online<\/button>\n          <button class=\"ask-ai-prod\" data-q=\"Is this Essential Health plan right for me?\" data-a=\"The Essential Health plan is well suited to a single person or a young professional looking for comprehensive cover on a small budget, with full direct billing and teleconsultation included. To be more precise, could you tell me more about your situation, for example whether you wear glasses or see a specialist regularly?\">\n            <img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\">\n            Is this plan right for me?\n          <\/button>\n        <\/div>\n      <\/div>\n\n      <!-- FAQ \u2462 -->\n      <div class=\"faq-section\">\n        <div class=\"faq-title\">Frequently asked questions<\/div>\n        <div class=\"faq-items\">\n          <div class=\"faq-item\"><span class=\"faq-q\">Can I cancel at any time?<\/span><span class=\"faq-chevron\">\u203a<\/span><\/div>\n          <div class=\"faq-item\"><span class=\"faq-q\">How long until I am covered?<\/span><span class=\"faq-chevron\">\u203a<\/span><\/div>\n          <div class=\"faq-item\"><span class=\"faq-q\">How do I file a claim?<\/span><span class=\"faq-chevron\">\u203a<\/span><\/div>\n        <\/div>\n        <div class=\"faq-cta\">\n          <button class=\"ask-ai-faq\" data-q=\"Can I keep my current GP?\" data-a=\"Yes, absolutely. Veriane does not require you to use any care network. You keep your current GP and usual specialists, and you are reimbursed under the same conditions. Would you like me to check the reimbursement level for a specific consultation?\">\n            <img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\">\n            I have another question\n          <\/button>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <!-- FOOTER \u2463 -->\n    <div class=\"site-footer\">\n      <div class=\"footer-logo\">verian<span>e<\/span><\/div>\n      <div class=\"footer-right\">\n        <span class=\"footer-link\">Legal notice<\/span>\n        <span class=\"footer-link\">Contact<\/span>\n        <button class=\"ask-ai-footer\" data-q=\"How can I reach you in an emergency?\" data-a=\"I am available here around the clock to answer your questions. For an emergency covered by your policy, for example a claim or an assistance request, I can connect you with the right department immediately. Would you like me to direct you there?\">\n          <img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\">\n          Help\n        <\/button>\n      <\/div>\n    <\/div>\n\n    <!-- ASSISTANT VIRTUEL GENII -->\n    <div class=\"genii-chat\" id=\"genii-chat\">\n      <div class=\"gc-head\">\n        <div class=\"gc-avatar\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\"><\/div>\n        <div class=\"gc-head-txt\">\n          <strong>Veriane Assistant<\/strong>\n          <span><span class=\"gc-dot\"><\/span> Online<\/span>\n        <\/div>\n        <button class=\"gc-close\" id=\"genii-close\" aria-label=\"Fermer\">&times;<\/button>\n      <\/div>\n      <div class=\"gc-body\" id=\"genii-body\"><\/div>\n      <div class=\"gc-input\">\n        <input type=\"text\" placeholder=\"Type your message...\" disabled>\n        <button class=\"gc-send\" aria-label=\"Envoyer\">&rsaquo;<\/button>\n      <\/div>\n      <div class=\"gc-footer\">Powered by tolk.ai<\/div>\n    <\/div>\n  <\/div>\n\n  <!-- ANNOTATIONS -->\n  <div class=\"annotation-row\">\n    <div class=\"ann\"><div class=\"ann-num\">1<\/div><div class=\"ann-text\"><strong>Header<\/strong><span>Quick access to the agent as soon as the visitor lands on the site.<\/span><\/div><\/div>\n    <div class=\"ann\"><div class=\"ann-num\">2<\/div><div class=\"ann-text\"><strong>Offer page<\/strong><span>Removes the last doubt before subscribing.<\/span><\/div><\/div>\n    <div class=\"ann\"><div class=\"ann-num\">3<\/div><div class=\"ann-text\"><strong>FAQ<\/strong><span>Captures questions outside the standard FAQ.<\/span><\/div><\/div>\n    <div class=\"ann\"><div class=\"ann-num\">4<\/div><div class=\"ann-text\"><strong>Footer<\/strong><span>Avoids a last-resort inbound call.<\/span><\/div><\/div>\n  <\/div>\n  <p class=\"note\">Click an Ask AI button to open the assistant and see its answer<\/p>\n<\/div>\n\n<script>\n(function () {\n  var panel = document.getElementById('genii-chat');\n  var body  = document.getElementById('genii-body');\n  var close = document.getElementById('genii-close');\n  var timers = [];\n\n  function clearTimers() { timers.forEach(clearTimeout); timers = []; }\n\n  function ask(question, answer) {\n    clearTimers();\n    body.innerHTML = '';\n\n    var u = document.createElement('div');\n    u.className = 'gc-msg gc-user';\n    u.textContent = question;\n    body.appendChild(u);\n\n    var t = document.createElement('div');\n    t.className = 'gc-msg gc-bot gc-typing';\n    t.innerHTML = '<span><\/span><span><\/span><span><\/span>';\n    body.appendChild(t);\n\n    panel.classList.add('open');\n    body.scrollTop = body.scrollHeight;\n\n    timers.push(setTimeout(function () {\n      t.className = 'gc-msg gc-bot';\n      t.textContent = answer;\n      body.scrollTop = body.scrollHeight;\n    }, 1100));\n  }\n\n  var buttons = document.querySelectorAll('[data-q]');\n  for (var i = 0; i < buttons.length; i++) {\n    buttons[i].addEventListener('click', function (e) {\n      e.preventDefault();\n      ask(this.getAttribute('data-q'), this.getAttribute('data-a'));\n    });\n  }\n\n  close.addEventListener('click', function () {\n    panel.classList.remove('open');\n    clearTimers();\n  });\n})();\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25639c6 elementor-widget elementor-widget-text-editor\" data-id=\"25639c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Insurance: a complete policyholder relationship strategy<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0866627 elementor-widget elementor-widget-text-editor\" data-id=\"0866627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the insurance sector, the strength of <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> lies in its ability to be <\/span><b>discreet yet present<\/b><span style=\"font-weight: 400;\">. On complex subscription journey pages or guarantee tables, it offers a <\/span><b>helping hand<\/b><span style=\"font-weight: 400;\"> to the policyholder without ever interrupting their process. It is immediate help that resolves a doubt about an excess or an option without breaking the flow of navigation.<\/span><\/p><p><span style=\"font-weight: 400;\">For full effectiveness, we complement this reactive placement with the proactive power of <\/span><a href=\"https:\/\/drive.google.com\/a\/tolk.ai\/open?id=1-0C3xjkiqrbWQxefZ2lZgiQWmPU5wqDcJ5HYHnI_kow\"><span style=\"font-weight: 400;\">Sparks<\/span><\/a><span style=\"font-weight: 400;\">. While Ask AI waits for the policyholder to take the initiative, Sparks anticipates blockers during a claim declaration by suggesting the most likely questions before they are even asked. Together, they form an unbeatable alliance: <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> for discreet contextual access and <\/span><i><span style=\"font-weight: 400;\">Sparks<\/span><\/i><span style=\"font-weight: 400;\"> for the native reassurance that boosts the conversion rate of prospects into policyholders.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b4908 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"a7b4908\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tFinder is aimed primarily at e-commerce sites where search is a central touchpoint. In this context, replacing the list of results with a direct answer is not a simple improvement: it is a paradigm shift.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b909 elementor-widget elementor-widget-text-editor\" data-id=\"2a8b909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>One button, one engaged conversation<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d728f0 elementor-widget elementor-widget-text-editor\" data-id=\"9d728f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> does not replace good habits; it enriches them. By combining the &#8220;widget reflex&#8221; for universal access with <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> buttons for contextual access, customer relationship professionals ensure that Genii is present wherever it adds value.<\/span><\/p><p><span style=\"font-weight: 400;\">This feature can also answer the visitor who is already absorbed in the content, who has a specific question, but whose journey does not naturally lead them to the widget.<\/span><\/p><p><span style=\"font-weight: 400;\">This synergy makes it possible to support the user with total precision: the widget answers their questions, while <\/span><i><span style=\"font-weight: 400;\">Ask AI<\/span><\/i><span style=\"font-weight: 400;\"> anticipates their needs at the very heart of the information. It is the guarantee of a seamless conversational experience, where <\/span><b>every entry point is optimized to kill hesitation before it arises.<\/b><\/p><p><span style=\"font-weight: 400;\">Ultimately, every page becomes a potential conversion surface. Every silent question becomes an engaged conversation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d0e60 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"b1d0e60\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAsk AI complements the traditional widget with contextual conversational entry points, supporting the user as close as possible to their needs to clear hesitation and optimize conversion.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9f2e9 elementor-widget elementor-widget-html\" data-id=\"ee9f2e9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .sparks-footer {\n    margin-top: 5px;\n    background: #F4F0FE;\n    border-radius: 20px;\n    padding: 44px;\n    text-align: center;\n    font-family: 'DM Sans', Arial, sans-serif;\n    position: relative;\n    overflow: hidden;\n  }\n  .sparks-footer::before {\n    content: '';\n    position: absolute;\n    top: -80px; left: 50%;\n    transform: translateX(-50%);\n    width: 400px; height: 400px;\n    background: radial-gradient(circle, rgba(192,159,255,.15) 0%, transparent 65%);\n    pointer-events: none;\n  }\n  .sparks-footer-title {\n    position: relative;\n    font-size: clamp(22px, 3vw, 28px);\n    font-weight: 400;\n    line-height: 1.3;\n    color: #0C0027;\n    letter-spacing: -0.5px;\n    margin-bottom: 28px;\n  }\n  .sparks-footer-title em {\n    font-style: italic;\n    color: #C09FFF;\n  }\n  .sparks-footer-cta {\n    position: relative;\n    display: inline-block;\n    padding: 13px 28px;\n    background: #F4F0FE;\n    border: 1px solid rgba(192,159,255,.3);\n    color: #0C0027 !important;\n    border-radius: 10px;\n    text-decoration: none;\n    font-size: 14px;\n    font-weight: 500;\n    transition: background .2s, border-color .2s;\n  }\n  .sparks-footer-cta:hover {\n    background: #ece4fd;\n    border-color: rgba(146,84,248,.35);\n  }\n  @media (max-width: 480px) {\n    .sparks-footer { padding: 36px 24px; }\n    .sparks-footer-cta { width: 100%; text-align: center; }\n  }\n<\/style>\n\n<footer class=\"sparks-footer\">\n  <div class=\"sparks-footer-title\">\n    Give your policyholders the help they need, <br><em>where they need it<\/em>.\n  <\/div>\n  <div class=\"sparks-footer-sub-title\">\n    Try Genii for free.\n  <\/div>\n  <br>\n  <a href=\"https:\/\/meetings-eu1.hubspot.com\/manon-voisin\/demo-genii\" class=\"sparks-footer-cta\">\n    Contact our team\n  <\/a>\n<\/footer>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aed3fe elementor-widget elementor-widget-text-editor\" data-id=\"8aed3fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Useful resources<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6c1a4 elementor-widget elementor-widget-text-editor\" data-id=\"ee6c1a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn more about the <a href=\"https:\/\/www.tolk.ai\/en\/blog-ia\/product-updates\/sparks-your-customers-find-answers-before-they-search\">Sparks<\/a> or <a href=\"https:\/\/www.tolk.ai\/en\/blog-ia\/product-updates\/finder-from-search-to-recommendation\">Finder<\/a> features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the years, the chat widget in the bottom right corner has become a true standard for customer service. For the vast majority of policyholders, this location is the first reflex when a question arises about a contract or a guarantee: it is the universal landmark of digital assistance. At tolk.ai, we are convinced that [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":17039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[93],"class_list":["post-17038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates","tag-insurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ask AI: boost policyholder engagement beyond the widget<\/title>\n<meta name=\"description\" content=\"Ask AI: turn standard search into augmented search with the features of the Genii platform for e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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