{"id":16744,"date":"2026-06-09T10:30:07","date_gmt":"2026-06-09T08:30:07","guid":{"rendered":"https:\/\/www.tolk.ai\/?p=16744"},"modified":"2026-06-16T11:53:26","modified_gmt":"2026-06-16T09:53:26","slug":"finder","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-ia\/nouveaute-produit\/finder","title":{"rendered":"Finder : de la recherche \u00e0 la recommandation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16744\" class=\"elementor elementor-16744\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c216db4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c216db4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0137bad\" data-id=\"0137bad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3017fa5 elementor-widget elementor-widget-text-editor\" data-id=\"3017fa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La recherche est l&#8217;un des points de contact les plus utilis\u00e9s sur un site internet, et l&#8217;un des plus mal exploit\u00e9s. Un visiteur tape son besoin, obtient une liste de r\u00e9sultats non qualifi\u00e9s, et repart sans avoir trouv\u00e9 ce qu&#8217;il cherchait. La fonctionnalit\u00e9 <\/span><i><span style=\"font-weight: 400;\">Finder<\/span><\/i><span style=\"font-weight: 400;\"> est la r\u00e9ponse de tolk.ai \u00e0 ce probl\u00e8me structurel : deux formats widgets en une m\u00eame intelligence conversationnelle, pour <\/span><b>transformer chaque intention d\u2019achat en recommandation.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f8c53 elementor-widget elementor-widget-text-editor\" data-id=\"d7f8c53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Le vrai probl\u00e8me : la recherche par mots-cl\u00e9s ne comprend pas le besoin<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450cb98 elementor-widget elementor-widget-text-editor\" data-id=\"450cb98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Un moteur de recherche con\u00e7u pour comprendre<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d862b5 elementor-widget elementor-widget-text-editor\" data-id=\"1d862b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u2019abord, le moteur de recherche classique a \u00e9t\u00e9 con\u00e7u pour indexer et trier, pas pour comprendre. Lorsqu\u2019un visiteur tape &#8220;chaussures taille 42 larges&#8221; ou &#8220;chaussures rando femme&#8221;, il n&#8217;attend pas une liste de pages. Il cherche une r\u00e9ponse, une recommandation ou un conseil adapt\u00e9 \u00e0 sa situation.<\/span><\/p><p><span style=\"font-weight: 400;\">Or, le moteur de recherche renvoie exactement ce pour quoi il a \u00e9t\u00e9 con\u00e7u : des r\u00e9sultats. Ils sont souvent trop nombreux, rarement pertinents ou jamais contextualis\u00e9s. En cons\u00e9quence, le visiteur doit trier, comparer, naviguer. Autant d&#8217;efforts qui, accumul\u00e9s, g\u00e9n\u00e8rent de la frustration.<\/span><\/p><p><span style=\"font-weight: 400;\">Baymard Institute estime que <\/span><b>34 % des sessions de recherche e-commerce se terminent par un abandon<\/b><span style=\"font-weight: 400;\">. De plus, ce n&#8217;est pas une question de catalogue insuffisant ou de barre de recherche mal positionn\u00e9e. C&#8217;est une limite structurelle : l&#8217;outil ne comprend pas ce dont le visiteur a besoin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a3cc9 elementor-widget elementor-widget-text-editor\" data-id=\"59a3cc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Le widget IA comme solution partielle<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36bb0b1 elementor-widget elementor-widget-text-editor\" data-id=\"36bb0b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De toute \u00e9vidence, le widget conversationnel classique, positionn\u00e9 en bas \u00e0 droite de l&#8217;interface, ne r\u00e9sout pas totalement ce probl\u00e8me. Il attend d&#8217;\u00eatre sollicit\u00e9, impose un clic d&#8217;ouverture, un \u00e9cran d&#8217;accueil, un onboarding etc. Autant de micro-frictions qui d\u00e9couragent les visiteurs les moins convaincus, pr\u00e9cis\u00e9ment ceux qui auraient le plus besoin de r\u00e9assurance. <\/span><span style=\"font-weight: 400;\">La fonctionnalit\u00e9 <\/span><i><span style=\"font-weight: 400;\">Finder<\/span><\/i><span style=\"font-weight: 400;\"> part d&#8217;un constat inverse. Si le visiteur utilise d\u00e9j\u00e0 la recherche ou s&#8217;il navigue sur le site sans trouver ce qu&#8217;il cherche, c&#8217;est l\u00e0 qu&#8217;il faut intervenir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b5c92 elementor-widget elementor-widget-text-editor\" data-id=\"87b5c92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Google Search : la recherche web bascule dans l\u2019\u00e8re conversationnelle<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd6cec elementor-widget elementor-widget-text-editor\" data-id=\"afd6cec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>En quoi l&#8217;IA modifie la recherche web ?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a16f6 elementor-widget elementor-widget-text-editor\" data-id=\"93a16f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le mode de recherche Google n&#8217;avait pas fondamentalement chang\u00e9 depuis 25 ans. Aujourd\u2019hui, on saisit des mots-cl\u00e9s, on obtient des liens sponsoris\u00e9s ou non, on clique. Ce mod\u00e8le a fonctionn\u00e9 si longtemps qu&#8217;il est devenu invisible, presque comme un r\u00e9flexe universel plut\u00f4t qu&#8217;un choix d&#8217;interface.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 l\u2019occasion de la conf\u00e9rence <\/span><a href=\"https:\/\/blog.google\/intl\/fr-fr\/nouveautes-produits\/explorez-obtenez-des-reponses\/google-io-2026-recherche\/\"><span style=\"font-weight: 400;\">Google I\/O 2026<\/span><\/a><span style=\"font-weight: 400;\">, Google a annonc\u00e9 une refonte en profondeur de ce paradigme. D\u00e9sormais, les aper\u00e7us IA dans le SERP synth\u00e9tisent une r\u00e9ponse directe en haut de page, avant m\u00eame la liste de r\u00e9sultats. L&#8217;utilisateur n&#8217;a donc plus \u00e0 choisir parmi plusieurs liens pour trouver l&#8217;information, il l&#8217;obtient, contextualis\u00e9e, en un seul endroit.<\/span><\/p><p><span style=\"font-weight: 400;\">Cet exemple met en lumi\u00e8re un virage comportemental d\u00e9j\u00e0 mesurable. Effectivement, un an apr\u00e8s son lancement aux \u00c9tats-Unis, <\/span><b>le <\/b><b><i>Mode IA <\/i><\/b><b>comptabilise un milliard d\u2019utilisateurs actifs mensuels<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-008f251 elementor-widget elementor-widget-text-editor\" data-id=\"008f251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Quels impacts pour les visiteurs de votre site e-commerce ?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d431e44 elementor-widget elementor-widget-text-editor\" data-id=\"d431e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ainsi, un utilisateur habitu\u00e9 \u00e0 recevoir une r\u00e9ponse directe sur Google arrive sur votre site avec les m\u00eames attentes. Par cons\u00e9quent, il ne cherche plus \u00e0 naviguer parmi vos cat\u00e9gories ou \u00e0 trier ses r\u00e9sultats de recherche. Il veut exprimer son envie et obtenir une r\u00e9ponse imm\u00e9diate. Le d\u00e9calage entre cette attente et une barre de recherche classique cr\u00e9e une nouvelle friction qui se traduit directement en abandons.<\/span><\/p><p><span style=\"font-weight: 400;\">C&#8217;est ce \u00e0 quoi r\u00e9pond la fonctionnalit\u00e9 <\/span><i><span style=\"font-weight: 400;\">Finder<\/span><\/i><span style=\"font-weight: 400;\">. L\u00e0 o\u00f9 la recherche classique par mots-cl\u00e9s renvoie une liste \u00e0 trier, ce nouveau format de Genii renvoie une r\u00e9ponse. La diff\u00e9rence n&#8217;est pas cosm\u00e9tique : elle am\u00e9liore la nature m\u00eame de l&#8217;interaction entre le visiteur et le site. Ce que Google op\u00e8re \u00e0 l&#8217;\u00e9chelle du web, tolk.ai l&#8217;applique \u00e0 l&#8217;\u00e9chelle de votre site internet.<\/span><\/p><p><span style=\"font-weight: 400;\">Finalement, ce rapprochement n&#8217;est pas anodin. Si le moteur de recherche le plus utilis\u00e9 au monde juge n\u00e9cessaire de passer d&#8217;une logique de r\u00e9sultats \u00e0 une logique de r\u00e9ponses, c&#8217;est que le comportement des utilisateurs a \u00e9volu\u00e9 dans ce sens. En effet, les visiteurs de votre site ne font pas exception.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25639c6 elementor-widget elementor-widget-text-editor\" data-id=\"25639c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Finder fixed : le point d&#8217;entr\u00e9e conversationnel<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01f5225 elementor-widget elementor-widget-text-editor\" data-id=\"01f5225\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Fonctionnement<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0866627 elementor-widget elementor-widget-text-editor\" data-id=\"0866627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le format <\/span><i><span style=\"font-weight: 400;\">Finder fixed<\/span><\/i><span style=\"font-weight: 400;\"> s&#8217;int\u00e8gre directement dans la barre de recherche existante du site. Quand le visiteur tape une intention en langage naturel, Genii r\u00e9pond imm\u00e9diatement : sans ouvrir le widget, sans afficher une page de r\u00e9sultats, sans traverser l&#8217;onboarding. Le message du visiteur devient le d\u00e9clencheur d&#8217;une conversation.<\/span><\/p><p><span style=\"font-weight: 400;\">Concr\u00e8tement, l&#8217;exp\u00e9rience change radicalement. L\u00e0 o\u00f9 la barre de recherche renvoie une liste, <\/span><i><span style=\"font-weight: 400;\">Finder<\/span><\/i><span style=\"font-weight: 400;\"> renvoie d\u00e9sormais une <\/span><b>recommandation<\/b><span style=\"font-weight: 400;\">. Cette recommandation est adapt\u00e9e au profil, au besoin et aux crit\u00e8res du visiteur. De plus, l&#8217;interface et le point d\u2019entr\u00e9e ne changent pas : <\/span><b>c&#8217;est l&#8217;intelligence derri\u00e8re qui est diff\u00e9rente<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">C&#8217;est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side la valeur du <\/span><i><span style=\"font-weight: 400;\">Finder fixed<\/span><\/i><span style=\"font-weight: 400;\">. Il ne demande aucun effort de la part du visiteur. Il exploite un r\u00e9flexe d\u00e9j\u00e0 install\u00e9, celui de chercher dans la barre, pour y substituer une exp\u00e9rience radicalement plus qualitative, sans friction suppl\u00e9mentaire. Finalement, c\u2019est comme si vous r\u00e9enchantiez l\u2019exp\u00e9rience d\u2019achat sur votre site web en ajoutant une <\/span><b>personnalisation<\/b><span style=\"font-weight: 400;\"> \u00e0 l\u2019\u00e9chelle.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour les \u00e9quipes marketing et digitales, le <\/span><i><span style=\"font-weight: 400;\">Finder fixed <\/span><\/i><span style=\"font-weight: 400;\">pr\u00e9sente un autre avantage souvent sous-estim\u00e9 : il est un d\u00e9monstrateur imm\u00e9diat de la valeur de l\u2019IA. Un prospect qui utilise la barre de recherche d&#8217;un site \u00e9quip\u00e9 de <\/span><i><span style=\"font-weight: 400;\">Finder fixed<\/span><\/i><span style=\"font-weight: 400;\"> voit instantan\u00e9ment la diff\u00e9rence avec un site \u00e9quip\u00e9 d\u2019un moteur classique. La valeur concurrentielle s&#8217;illustre d\u2019elle-m\u00eame.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b4908 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"a7b4908\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tFinder s'adresse en priorit\u00e9 aux sites e-commerce dont la recherche est un point de contact central. Dans ce contexte, remplacer la liste de r\u00e9sultats par une r\u00e9ponse directe n'est pas une simple am\u00e9lioration : c'est un changement de paradigme.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45a3643 elementor-widget elementor-widget-text-editor\" data-id=\"45a3643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Aper\u00e7u interactif<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cec4b8 elementor-widget elementor-widget-html\" data-id=\"4cec4b8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"fr\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;600;700&display=swap');\n* { box-sizing: border-box; margin: 0; padding: 0; }\n\n.wrap { background: #F4F0FE; border-radius: 20px; padding: 28px; font-family: 'DM Sans', sans-serif; }\n.label { font-size: 11px; font-weight: 700; letter-spacing: 1px; text-transform: uppercase; color: #9254F8; margin-bottom: 8px; }\n.stage { background: #fff; border-radius: 16px; box-shadow: 0 20px 50px -20px rgba(12,0,39,.18); }\n\n\/* bandeau *\/\n.demo-banner { background: #9254F8; text-align: center; padding: 5px; font-size: 10px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #fff; border-radius: 16px 16px 0 0; }\n\n\/* nav \u2014 contexte de positionnement du dropdown *\/\n.nav {\n  display: flex; align-items: center; gap: 12px;\n  padding: 12px 20px;\n  border-bottom: 1px solid rgba(12,0,39,.07);\n  background: #fff;\n  position: relative;\n  z-index: 20;\n  overflow: visible;\n}\n.logo { font-size: 17px; font-weight: 700; letter-spacing: -1px; color: #0C0027; flex-shrink: 0; }\n.logo span { color: #9254F8; }\n.nav-links { display: flex; gap: 16px; }\n.nav-link { font-size: 10px; color: #9D9BA8; font-weight: 500; text-transform: uppercase; letter-spacing: 1px; }\n\n\/* barre finder *\/\n.search-wrap { flex: 1; min-width: 0; max-width: 450px; margin-left: auto; }\n.search-bar {\n  display: flex; align-items: center; gap: 10px;\n  background: #F7F5FF; border: 1.5px solid rgba(146,84,248,.3);\n  border-radius: 10px; padding: 5px 10px; cursor: pointer;\n  transition: border-color .2s, box-shadow .2s;\n  min-width: 0;\n}\n.search-bar:hover { border-color: #9254F8; box-shadow: 0 0 0 3px rgba(146,84,248,.12); }\n.search-icon { width: 20px; height: 20px; opacity: .4; flex-shrink: 0; }\n.search-query {\n  flex: 1; min-width: 0;\n  font-size: 13px; font-weight: 500; color: #0C0027;\n  white-space: nowrap; overflow: hidden; text-overflow: ellipsis;\n}\n.search-badge { flex-shrink: 0; padding: 3px 7px; display: flex; align-items: center; }\n.search-badge img { width: 30px; height: 30px; }\n\n\/* dropdown ancr\u00e9 sur .nav *\/\n.dropdown {\n  display: none;\n  position: absolute;\n  top: 100%; right: 0;\n  width: 420px;\n  margin-top: 6px;\n  background: #fff; border-radius: 12px;\n  box-shadow: 0 8px 32px rgba(12,0,39,.15);\n  border: 1px solid rgba(12,0,39,.07);\n  z-index: 100;\n}\n.dropdown.on { display: block; }\n\n.dd-header { display: flex; align-items: flex-start; gap: 7px; padding: 10px 14px; border-bottom: 1px solid rgba(12,0,39,.05); }\n.dd-icon { flex-shrink: 0; width: 20px; height: 20px; display: flex; align-items: center; margin-top: 1px; }\n.dd-icon img { width: 20px; height: 20px; }\n.dd-header-text { display: flex; flex-direction: column; gap: 3px; flex: 1; min-width: 0; }\n.dd-label { font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #7C3AED; }\n.dd-query { font-size: 11px; color: #5A586D; font-style: italic; line-height: 1.4; }\n\n.dd-body { padding: 10px 14px 14px; }\n.dd-answer { font-size: 13px; line-height: 1.6; color: #3D3B52; background: #F7F5FF; border-radius: 8px; padding: 10px 12px; margin-bottom: 10px; }\n.dd-products { display: flex; gap: 12px; }\n.dd-prod { flex: 1; background: #faf8ff; border: 1px solid rgba(146,84,248,.12); border-radius: 8px; padding: 7px; display: flex; gap: 8px; align-items: flex-start; }\n.dd-prod-img { width: 52px; height: 52px; flex-shrink: 0; background: linear-gradient(160deg, #f0ecfa, #e0d6f7); border-radius: 6px; display: flex; align-items: center; justify-content: center; overflow: hidden; }\n.dd-prod-img img { width: 80%; height: 80%; object-fit: contain; }\n.dd-prod-info { flex: 1; min-width: 0; }\n.dd-prod-line { font-size: 8px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #9254F8; margin-bottom: 1px; }\n.dd-prod-name { font-size: 11px; font-weight: 700; color: #0C0027; margin-bottom: 2px; }\n.dd-prod-desc { font-size: 9px; color: #5A586D; line-height: 1.4; margin-bottom: 3px; }\n.dd-prod-price { font-size: 11px; font-weight: 700; color: #0C0027; }\n\n\/* typing *\/\n.typing { display: flex; gap: 4px; padding: 14px; }\n.typing span { width: 5px; height: 5px; border-radius: 50%; background: #C4B8F0; animation: bounce 1.2s ease-in-out infinite; }\n.typing span:nth-child(2) { animation-delay: .2s; }\n.typing span:nth-child(3) { animation-delay: .4s; }\n@keyframes bounce { 0%,60%,100% { transform: translateY(0); opacity:.5; } 30% { transform: translateY(-4px); opacity:1; } }\n\n\/* hero *\/\n.hero { background: linear-gradient(135deg, #0C0027, #1e0a4a, #3b1278); padding: 24px; }\n.hero-eyebrow { font-size: 9px; font-weight: 700; letter-spacing: 3px; text-transform: uppercase; color: #c49ef8; margin-bottom: 7px; }\n.hero-title { font-size: 22px; font-weight: 700; color: #fff; line-height: 1.15; margin-bottom: 5px; }\n.hero-sub { font-size: 11px; color: rgba(255,255,255,.5); }\n.hero-cta { display: inline-block; margin-top: 12px; padding: 7px 16px; background: #9254F8; color: #fff; border-radius: 8px; font-size: 12px; font-weight: 600; }\n\n\/* catalogue *\/\n.catalog { padding: 18px 20px 24px; }\n.catalog-header { display: flex; align-items: baseline; gap: 8px; margin-bottom: 12px; }\n.catalog-title { font-size: 13px; font-weight: 700; color: #0C0027; }\n.catalog-count { font-size: 10px; color: #9D9BA8; }\n.catalog-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 8px; }\n.cat-item { background: #faf8ff; border: 1px solid rgba(12,0,39,.07); border-radius: 8px; overflow: hidden; }\n.cat-thumb { aspect-ratio: 1; background: linear-gradient(160deg, #f0ecfa, #e0d6f7); display: flex; align-items: center; justify-content: center; }\n.cat-thumb img { width: 80%; height: 80%; object-fit: contain; }\n.cat-body { padding: 5px 7px 6px; }\n.cat-name { font-size: 9px; font-weight: 600; color: #0C0027; margin-bottom: 1px; }\n.cat-price { font-size: 9px; color: #9D9BA8; }\n\n.note { margin-top: 14px; text-align: center; font-size: 13px; color: rgba(12,0,39,.4); font-style: italic; }\n\n\/* \u2500\u2500 MOBILE \u2500\u2500 *\/\n@media (max-width: 600px) {\n  .wrap { padding: 16px; }\n  .nav { gap: 8px; padding: 10px 12px; }\n  .nav-links { display: none; }\n  .search-wrap { max-width: none; }\n  .search-badge { display: none; }\n  .search-query { font-size: 12px; }\n\n  .dropdown { width: auto; left: 0; right: 0; }\n  .dd-products { flex-direction: column; }\n\n  \/* catalogue header : titre + count sur deux lignes, centr\u00e9 *\/\n  .catalog-header { flex-direction: column; align-items: center; text-align: center; gap: 2px; }\n  .catalog-grid { grid-template-columns: repeat(3, 1fr); }\n  .cat-body { text-align: center; }\n}\n<\/style>\n<\/head>\n<body>\n<div class=\"wrap\">\n  <div class=\"label\">\u25cf Finder fixed<\/div>\n  <div class=\"stage\">\n    <div class=\"demo-banner\">Site de d\u00e9monstration<\/div>\n    <div class=\"nav\" id=\"nav\">\n      <div class=\"logo\">KOV<span>A<\/span><\/div>\n      <div class=\"nav-links\">\n        <span class=\"nav-link\">Femme<\/span>\n        <span class=\"nav-link\">Homme<\/span>\n        <span class=\"nav-link\">Nouveaut\u00e9s<\/span>\n      <\/div>\n      <div class=\"search-wrap\" id=\"sw\">\n        <div class=\"search-bar\" onclick=\"toggle()\">\n          <svg class=\"search-icon\" viewBox=\"0 0 16 16\" fill=\"none\"><circle cx=\"6.5\" cy=\"6.5\" r=\"4.5\" stroke=\"#0C0027\" stroke-width=\"1.5\"\/><path d=\"M10 10L14 14\" stroke=\"#0C0027\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/><\/svg>\n          <span class=\"search-query\">J'ai besoin d'une paire blanche et confort pour femme<\/span>\n          <div class=\"search-badge\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\"><\/div>\n        <\/div>\n      <\/div>\n      <!-- dropdown enfant direct de .nav pour h\u00e9riter de son positionnement -->\n      <div class=\"dropdown\" id=\"dd\">\n        <div class=\"dd-header\">\n          <div class=\"dd-icon\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\"><\/div>\n          <div class=\"dd-header-text\">\n            <span class=\"dd-label\">Assistant virtuel<\/span>\n            <span class=\"dd-query\">\u00ab J'ai besoin d'une paire blanche et confort pour femme \u00bb<\/span>\n          <\/div>\n        <\/div>\n        <div class=\"dd-body\" id=\"dd-body\">\n          <div class=\"typing\"><span><\/span><span><\/span><span><\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"hero\">\n      <div class=\"hero-eyebrow\">Nouvelle collection \u00e9t\u00e9<\/div>\n      <div class=\"hero-title\">Move different.<\/div>\n      <div class=\"hero-sub\">Sneakers gender-neutral, fabriqu\u00e9es en Europe.<\/div>\n      <div class=\"hero-cta\">D\u00e9couvrir<\/div>\n    <\/div>\n\n    <div class=\"catalog\">\n      <div class=\"catalog-header\">\n        <span class=\"catalog-title\">Femme - Meilleures ventes<\/span>\n        <span class=\"catalog-count\">36 mod\u00e8les<\/span>\n      <\/div>\n      <div class=\"catalog-grid\">\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-1-genii.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Air W01<\/div><div class=\"cat-price\">119 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-2-genii.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Court W03<\/div><div class=\"cat-price\">139 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-3-genii.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Air W02<\/div><div class=\"cat-price\">99 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/06\/design-basket-4.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Edge W01<\/div><div class=\"cat-price\">159 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/06\/design-basket-5.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Air W04<\/div><div class=\"cat-price\">89 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/06\/design-basket-7.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Court W01<\/div><div class=\"cat-price\">129 \u20ac<\/div><\/div><\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <p class=\"note\">Cliquez sur la barre de recherche pour simuler le Finder fixed<\/p>\n<\/div>\n\n<script>\nvar open = false;\nfunction toggle() {\n  var dd = document.getElementById('dd');\n  if (open) { dd.classList.remove('on'); open = false; return; }\n  open = true;\n  dd.classList.add('on');\n  document.getElementById('dd-body').innerHTML = '<div class=\"typing\"><span><\/span><span><\/span><span><\/span><\/div>';\n  setTimeout(function() {\n    document.getElementById('dd-body').innerHTML =\n      '<div class=\"dd-answer\">Je vous recommande 2 mod\u00e8les : Kova Court pour un port toute la journ\u00e9e gr\u00e2ce \u00e0 son amorti renforc\u00e9, ou Kova Air pour un style plus \u00e9pur\u00e9 avec une semelle ultra-l\u00e9g\u00e8re. Les avis clients \u00e9voquent principalement le confort au quotidien.<\/div>' +\n      '<div class=\"dd-products\">' +\n        '<div class=\"dd-prod\"><div class=\"dd-prod-img\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-2-genii.png\" alt=\"\"><\/div><div class=\"dd-prod-info\"><div class=\"dd-prod-line\">Kova Court<\/div><div class=\"dd-prod-name\">Court W03 nacr\u00e9<\/div><div class=\"dd-prod-desc\">Cuir et tissu, semelle mousse haute densit\u00e9.<\/div><div class=\"dd-prod-price\">139 \u20ac<\/div><\/div><\/div>' +\n        '<div class=\"dd-prod\"><div class=\"dd-prod-img\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-3-genii.png\" alt=\"\"><\/div><div class=\"dd-prod-info\"><div class=\"dd-prod-line\">Kova Air<\/div><div class=\"dd-prod-name\">Air W02 mat<\/div><div class=\"dd-prod-desc\">Cuir souple, semelle slim ultra-l\u00e9g\u00e8re 180 g.<\/div><div class=\"dd-prod-price\">99 \u20ac<\/div><\/div><\/div>' +\n      '<\/div>';\n  }, 800);\n}\ndocument.addEventListener('click', function(e) {\n  if (!document.getElementById('nav').contains(e.target)) {\n    document.getElementById('dd').classList.remove('on');\n    open = false;\n  }\n});\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8b909 elementor-widget elementor-widget-text-editor\" data-id=\"2a8b909\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Finder floating : une recherche accessible et rapide<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3dfea elementor-widget elementor-widget-text-editor\" data-id=\"2f3dfea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Fonctionnement<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d728f0 elementor-widget elementor-widget-text-editor\" data-id=\"9d728f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Par ailleurs, le format <\/span><i><span style=\"font-weight: 400;\">Finder floating<\/span><\/i><span style=\"font-weight: 400;\"> fonctionne avec la m\u00eame logique mais se positionne diff\u00e9remment. C\u2019est simplement une barre de recherche intelligente et persistante en bas de page. Contrairement au widget classique qui n\u00e9cessite un clic pour s&#8217;ouvrir, <\/span><i><span style=\"font-weight: 400;\">Finder floating<\/span><\/i><span style=\"font-weight: 400;\"> est visible et accessible en permanence, depuis n&#8217;importe quelle page du site. Le visiteur pose sa question directement, sans onboarding, sans changer de page, sans attente.<\/span><\/p><p><span style=\"font-weight: 400;\">Son positionnement s&#8217;inscrit dans un standard UX familier avec en suppl\u00e9ment, l\u2019intelligence conversationnelle gr\u00e2ce \u00e0 l\u2019IA. Ce format s\u2019adresse aux sites e-commerce qui souhaitent rendre le conseil accessible en continu tout en contrastant avec le format widget classique.<\/span><\/p><p><span style=\"font-weight: 400;\">En somme, <\/span><i><span style=\"font-weight: 400;\">Finder floating<\/span><\/i><span style=\"font-weight: 400;\"> remplit aussi une fonction de <\/span><b>r\u00e9assurance<\/b><span style=\"font-weight: 400;\">. M\u00eame les visiteurs qui ne cliquent pas voient l\u2019assistance virtuelle \u00e0 chaque page. En effet, sa pr\u00e9sence installe un signal de disponibilit\u00e9, sans interrompre le parcours. C&#8217;est un \u00e9quilibre difficile \u00e0 atteindre dans la conception d&#8217;interfaces : <\/span><b>\u00eatre pr\u00e9sent sans \u00eatre intrusif.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7735387 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"7735387\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tFinder s'active depuis la plateforme Genii, avec un ciblage par page et des options de personnalisation CSS. Pour les \u00e9quipes qui g\u00e8rent d\u00e9j\u00e0 Genii au quotidien, l'adoption ne n\u00e9cessite pas d'intervention technique externe.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9abe0 elementor-widget elementor-widget-text-editor\" data-id=\"7a9abe0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Aper\u00e7u interactif<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5125d9a elementor-widget elementor-widget-html\" data-id=\"5125d9a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"fr\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=DM+Sans:wght@400;500;600;700&display=swap');\n* { box-sizing: border-box; margin: 0; padding: 0; }\n\n.wrap { background: #F4F0FE; border-radius: 20px; padding: 28px; font-family: 'DM Sans', sans-serif; }\n.label { font-size: 11px; font-weight: 700; letter-spacing: 2.5px; text-transform: uppercase; color: #9254F8; margin-bottom: 8px; }\n.stage { background: #fff; border-radius: 16px; box-shadow: 0 20px 50px -20px rgba(12,0,39,.18); position: relative; overflow: hidden; }\n\n\/* bandeau *\/\n.demo-banner { background: #9254F8; text-align: center; padding: 5px; font-size: 10px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #fff; border-radius: 16px 16px 0 0; }\n\n\/* nav *\/\n.nav { display: flex; align-items: center; gap: 12px; padding: 12px 20px; border-bottom: 1px solid rgba(12,0,39,.07); background: #fff; }\n.logo { font-size: 17px; font-weight: 700; letter-spacing: -1px; color: #0C0027; }\n.logo span { color: #9254F8; }\n.nav-links { display: flex; gap: 16px; }\n.nav-link { font-size: 10px; color: #9D9BA8; font-weight: 500; text-transform: uppercase; letter-spacing: 1px; }\n.nav-cart { margin-left: auto; font-size: 11px; font-weight: 600; color: #0C0027; background: #f4f0fe; border-radius: 7px; padding: 5px 10px; }\n\n\/* hero *\/\n.hero { background: linear-gradient(135deg, #0C0027, #1e0a4a, #3b1278); padding: 24px; }\n.hero-eyebrow { font-size: 9px; font-weight: 700; letter-spacing: 3px; text-transform: uppercase; color: #c49ef8; margin-bottom: 7px; }\n.hero-title { font-size: 22px; font-weight: 700; color: #fff; line-height: 1.15; margin-bottom: 5px; }\n.hero-sub { font-size: 11px; color: rgba(255,255,255,.5); }\n.hero-cta { display: inline-block; margin-top: 12px; padding: 7px 16px; background: #9254F8; color: #fff; border-radius: 8px; font-size: 12px; font-weight: 600; }\n\n\/* promo *\/\n.promo { background: #faf8ff; border-bottom: 1px solid rgba(12,0,39,.06); padding: 7px 20px; display: flex; gap: 20px; overflow-x: auto; }\n.promo-item { font-size: 10px; color: #5A586D; font-weight: 500; white-space: nowrap; }\n\n\/* catalogue *\/\n.catalog { padding: 18px 20px 24px; }\n.catalog-header { display: flex; align-items: baseline; gap: 8px; margin-bottom: 12px; }\n.catalog-title { font-size: 13px; font-weight: 700; color: #0C0027; }\n.catalog-count { font-size: 10px; color: #9D9BA8; }\n.catalog-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 8px; }\n.cat-item { background: #faf8ff; border: 1px solid rgba(12,0,39,.07); border-radius: 8px; overflow: hidden; }\n.cat-thumb { aspect-ratio: 1; background: linear-gradient(160deg, #f0ecfa, #e0d6f7); display: flex; align-items: center; justify-content: center; }\n.cat-thumb img { width: 80%; height: 80%; object-fit: contain; }\n.cat-body { padding: 5px 7px 6px; }\n.cat-name { font-size: 9px; font-weight: 600; color: #0C0027; margin-bottom: 1px; }\n.cat-price { font-size: 9px; color: #9D9BA8; }\n\n\/* overlay flottant centr\u00e9 *\/\n.float-overlay {\n  position: absolute; bottom: 16px; left: 50%; transform: translateX(-50%);\n  width: 88%; max-width: 420px;\n  z-index: 30;\n  filter: drop-shadow(0 8px 28px rgba(12,0,39,.18));\n}\n\n\/* barre flottante *\/\n.float-bar {\n  display: flex; align-items: center; gap: 8px;\n  background: #fff;\n  border: 1.5px solid rgba(146,84,248,.3);\n  border-radius: 14px;\n  padding: 8px 10px 8px 12px;\n  cursor: pointer;\n  transition: border-color .2s, box-shadow .2s;\n}\n.float-bar:hover { border-color: #9254F8; box-shadow: 0 0 0 3px rgba(146,84,248,.12); }\n.float-search-icon { width: 20px; height: 20px; opacity: .4; flex-shrink: 0; }\n.float-query-text { flex: 1; font-size: 13px; font-weight: 500; color: #0C0027; }\n.float-send {\n  background: linear-gradient(135deg, #9254F8, #c49ef8);\n  border-radius: 8px; padding: 5px 8px;\n  display: flex; align-items: center; justify-content: center;\n  flex-shrink: 0;\n}\n\n\/* panneau conversation *\/\n.panel {\n  display: none;\n  background: #fff;\n  border: 1px solid rgba(146,84,248,.15);\n  border-radius: 14px;\n  overflow: hidden;\n  margin-bottom: 8px;\n  animation: up .22s ease;\n}\n.panel.on { display: block; }\n@keyframes up { from { opacity:0; transform:translateY(8px); } to { opacity:1; transform:translateY(0); } }\n\n.panel-header { display: flex; align-items: center; gap: 7px; padding: 10px 12px; border-bottom: 1px solid rgba(12,0,39,.05); background: #faf8ff; }\n.panel-icon { width: 22px; height: 22px; display: flex; align-items: center; justify-content: center; flex-shrink: 0; }\n.panel-icon img { width: 18px; height: 18px; display: block; }\n.panel-label { font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #7C3AED; flex: 1; }\n.panel-close { width: 20px; height: 20px; border-radius: 50%; background: rgba(12,0,39,.06); display: flex; align-items: center; justify-content: center; cursor: pointer; font-size: 10px; color: #9D9BA8; flex-shrink: 0; }\n\n.panel-body { padding: 10px 12px 12px; }\n.panel-answer { font-size: 12px; line-height: 1.6; color: #3D3B52; background: #F7F5FF; border-radius: 8px; padding: 9px 11px; margin-bottom: 10px; }\n\n\/* produits compacts *\/\n.panel-products { display: flex; gap: 8px; }\n.panel-prod { flex: 1; display: flex; align-items: center; gap: 8px; background: #faf8ff; border: 1px solid rgba(146,84,248,.12); border-radius: 10px; padding: 8px; }\n.panel-prod-img { width: 40px; height: 40px; flex-shrink: 0; background: linear-gradient(160deg, #f0ecfa, #e0d6f7); border-radius: 7px; overflow: hidden; display: flex; align-items: center; justify-content: center; }\n.panel-prod-img img { width: 85%; height: 85%; object-fit: contain; }\n.panel-prod-info { flex: 1; min-width: 0; }\n.panel-prod-line { font-size: 8px; font-weight: 700; letter-spacing: 1.5px; text-transform: uppercase; color: #9254F8; margin-bottom: 1px; }\n.panel-prod-name { font-size: 11px; font-weight: 700; color: #0C0027; margin-bottom: 2px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }\n.panel-prod-desc { font-size: 9px; color: #5A586D; line-height: 1.4; margin-bottom: 3px; }\n.panel-prod-price { font-size: 11px; font-weight: 700; color: #0C0027; }\n\n\/* typing *\/\n.typing { display: flex; gap: 4px; padding: 4px 2px; }\n.typing span { width: 5px; height: 5px; border-radius: 50%; background: #C4B8F0; animation: bounce 1.2s ease-in-out infinite; }\n.typing span:nth-child(2) { animation-delay: .2s; }\n.typing span:nth-child(3) { animation-delay: .4s; }\n@keyframes bounce { 0%,60%,100% { transform:translateY(0); opacity:.5; } 30% { transform:translateY(-4px); opacity:1; } }\n\n.note { margin-top: 14px; text-align: center; font-size: 13px; color: rgba(12,0,39,.4); font-style: italic; }\n\n@media (max-width: 600px) {\n  .nav-links { display: none; }\n  .catalog-grid { grid-template-columns: repeat(3, 1fr); }\n  .panel-products { flex-direction: column; }\n}\n<\/style>\n<\/head>\n<body>\n<div class=\"wrap\">\n  <div class=\"label\">\u25cf Finder floating<\/div>\n  <div class=\"stage\">\n    <div class=\"demo-banner\">Site de d\u00e9monstration<\/div>\n    <div class=\"nav\">\n      <div class=\"logo\">KOV<span>A<\/span><\/div>\n      <div class=\"nav-links\">\n        <span class=\"nav-link\">Femme<\/span>\n        <span class=\"nav-link\">Homme<\/span>\n        <span class=\"nav-link\">Nouveaut\u00e9s<\/span>\n      <\/div>\n      <div class=\"nav-cart\">\ud83d\uded2 2<\/div>\n    <\/div>\n\n    <div class=\"hero\">\n      <div class=\"hero-eyebrow\">Nouvelle collection \u00e9t\u00e9<\/div>\n      <div class=\"hero-title\">Move different.<\/div>\n      <div class=\"hero-sub\">Sneakers gender-neutral, fabriqu\u00e9es en Europe.<\/div>\n      <div class=\"hero-cta\">D\u00e9couvrir<\/div>\n    <\/div>\n\n    <div class=\"promo\">\n      <span class=\"promo-item\">\ud83d\ude9a Livraison offerte d\u00e8s 80 \u20ac<\/span>\n      <span class=\"promo-item\">\u21a9\ufe0f Retours gratuits 30 jours<\/span>\n      <span class=\"promo-item\">\u26a1 Exp\u00e9dition sous 24h<\/span>\n      <span class=\"promo-item\">\ud83c\uddf5\ud83c\uddf9 Fabriqu\u00e9 en Europe<\/span>\n    <\/div>\n\n    <div class=\"catalog\">\n      <div class=\"catalog-header\">\n        <span class=\"catalog-title\">Femme - Meilleures ventes<\/span>\n        <span class=\"catalog-count\">36 mod\u00e8les<\/span>\n      <\/div>\n      <div class=\"catalog-grid\">\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-1-genii.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Air W01<\/div><div class=\"cat-price\">119 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-2-genii.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Court W03<\/div><div class=\"cat-price\">139 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-3-genii.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Air W02<\/div><div class=\"cat-price\">99 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/06\/design-basket-4.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Edge W01<\/div><div class=\"cat-price\">159 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/06\/design-basket-5.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Air W04<\/div><div class=\"cat-price\">89 \u20ac<\/div><\/div><\/div>\n        <div class=\"cat-item\"><div class=\"cat-thumb\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/06\/design-basket-7.png\" alt=\"\"><\/div><div class=\"cat-body\"><div class=\"cat-name\">Court W01<\/div><div class=\"cat-price\">129 \u20ac<\/div><\/div><\/div>\n      <\/div>\n    <\/div>\n\n    <!-- overlay flottant -->\n    <div class=\"float-overlay\">\n      <!-- panneau r\u00e9ponse -->\n      <div class=\"panel\" id=\"panel\">\n        <div class=\"panel-header\">\n          <div class=\"panel-icon\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/03\/genii-icon.svg\" alt=\"Genii\"><\/div>\n          <span class=\"panel-label\">Assistant virtuel<\/span>\n          <div class=\"panel-close\" onclick=\"close_panel()\">\u2715<\/div>\n        <\/div>\n        <div class=\"panel-body\" id=\"panel-body\">\n          <div class=\"typing\"><span><\/span><span><\/span><span><\/span><\/div>\n        <\/div>\n      <\/div>\n\n      <!-- barre flottante -->\n      <div class=\"float-bar\" onclick=\"search()\">\n        <svg class=\"float-search-icon\" viewBox=\"0 0 16 16\" fill=\"none\"><circle cx=\"6.5\" cy=\"6.5\" r=\"4.5\" stroke=\"#0C0027\" stroke-width=\"1.5\"\/><path d=\"M10 10L14 14\" stroke=\"#0C0027\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/><\/svg>\n        <span class=\"float-query-text\">J'ai besoin d'une paire blanche et confort pour femme<\/span>\n        <div class=\"float-send\">\n          <svg width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\"><path d=\"M2 7h10M7 2l5 5-5 5\" stroke=\"#fff\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n  <p class=\"note\">Cliquez sur la barre pour simuler le Finder floating<\/p>\n<\/div>\n\n<script>\nvar isOpen = false;\nfunction search() {\n  if (isOpen) return;\n  isOpen = true;\n  document.getElementById('panel').classList.add('on');\n  document.getElementById('panel-body').innerHTML = '<div class=\"typing\"><span><\/span><span><\/span><span><\/span><\/div>';\n  setTimeout(function() {\n    document.getElementById('panel-body').innerHTML = '<div class=\"panel-answer\">Je peux vous proposer 2 mod\u00e8les en r\u00e9ponse \u00e0 votre recherche. La Kova Court W03 pour un port toute la journ\u00e9e gr\u00e2ce \u00e0 son amorti renforc\u00e9 ou la Kova Air W02 pour un style plus \u00e9pur\u00e9 avec une semelle ultra-l\u00e9g\u00e8re.<\/div><div class=\"panel-products\"><div class=\"panel-prod\"><div class=\"panel-prod-img\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-2-genii.png\" alt=\"\"><\/div><div class=\"panel-prod-info\"><div class=\"panel-prod-line\">Kova Court<\/div><div class=\"panel-prod-name\">Court W03 nacr\u00e9<\/div><div class=\"panel-prod-desc\">Cuir et tissu, semelle mousse haute densit\u00e9. Taille l\u00e9g\u00e8rement petit.<\/div><div class=\"panel-prod-price\">139 \u20ac<\/div><\/div><\/div><div class=\"panel-prod\"><div class=\"panel-prod-img\"><img decoding=\"async\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2026\/04\/design-basket-3-genii.png\" alt=\"\"><\/div><div class=\"panel-prod-info\"><div class=\"panel-prod-line\">Kova Air<\/div><div class=\"panel-prod-name\">Air W02 mat<\/div><div class=\"panel-prod-desc\">Cuir souple, semelle slim 180g. Confort imm\u00e9diat. Taille juste.<\/div><div class=\"panel-prod-price\">99 \u20ac<\/div><\/div><\/div><\/div>';\n  }, 800);\n}\nfunction close_panel() {\n  document.getElementById('panel').classList.remove('on');\n  isOpen = false;\n}\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c71e82 elementor-widget elementor-widget-text-editor\" data-id=\"1c71e82\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>E-commerce : contextualiser la recherche avec l\u2019IA<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290e4df elementor-widget elementor-widget-text-editor\" data-id=\"290e4df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En conclusion, la diff\u00e9rence entre un moteur de recherche et <\/span><i><span style=\"font-weight: 400;\">Finder <\/span><\/i><span style=\"font-weight: 400;\">tient en un mot : le contexte. Un moteur indexe des pages tandis que Genii comprend l\u2019intention d\u2019achat. Effectivement, il tient compte du parcours du visiteur, de la page depuis laquelle il pose sa question, de la r\u00e9currence de certaines autres demandes. Aussi, au lieu de lister des r\u00e9sultats, il recommande un produit, r\u00e9pond \u00e0 un besoin et favorise la conversion.<\/span><\/p><p><span style=\"font-weight: 400;\">En pratique, cela signifie que deux visiteurs qui ont la m\u00eame intention d\u2019achat peuvent recevoir des r\u00e9ponses diff\u00e9rentes selon leur contexte.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd2485 elementor-widget elementor-widget-text-editor\" data-id=\"fdd2485\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Chaque intention d\u2019achat est un panier valid\u00e9 gr\u00e2ce \u00e0 la recherche augment\u00e9e<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c1201 elementor-widget elementor-widget-text-editor\" data-id=\"e2c1201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les deux d\u00e9clinaisons de <\/span><i><span style=\"font-weight: 400;\">Finder<\/span><\/i><span style=\"font-weight: 400;\"> partagent la m\u00eame logique : ne pas attendre que le visiteur aille chercher le conseil. Le but est de lui proposer l&#8217;intelligence conversationnelle l\u00e0 o\u00f9 il se trouve d\u00e9j\u00e0, dans son parcours naturel, sans friction.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Finder fixed <\/span><\/i><span style=\"font-weight: 400;\">s&#8217;adresse aux sites o\u00f9 la barre de recherche est un point d&#8217;entr\u00e9e central. Par ailleurs, <\/span><i><span style=\"font-weight: 400;\">Finder floating<\/span><\/i><span style=\"font-weight: 400;\"> compl\u00e8te ou remplace le widget flottant classique pour les contextes o\u00f9 la visibilit\u00e9 permanente est une priorit\u00e9, et o\u00f9 le format barre est plus adapt\u00e9 \u00e0 la charte graphique ou \u00e0 la navigation mobile.<\/span><\/p><p><span style=\"font-weight: 400;\">Dans les deux cas, la proposition de valeur est identique : <\/span><b>transformer chaque recherche en recommandation<\/b><span style=\"font-weight: 400;\">, et <\/span><b>chaque intention d\u2019achat en panier valid\u00e9<\/b><span style=\"font-weight: 400;\">. Ainsi, non pas pour remplacer la recherche classique l\u00e0 o\u00f9 elle fonctionne, mais pour la d\u00e9passer l\u00e0 o\u00f9 elle \u00e9choue et cr\u00e9er une <\/span><b>recherche augment\u00e9e<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Enfin, la recherche par mots-cl\u00e9s a r\u00e9solu un probl\u00e8me r\u00e9el, celui de l&#8217;acc\u00e8s \u00e0 l&#8217;information. Finder r\u00e9sout le suivant :<\/span><b> celui de la compr\u00e9hension du besoin.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee9f2e9 elementor-widget elementor-widget-html\" data-id=\"ee9f2e9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n  .sparks-footer {\n    margin-top: 5px;\n    background: #F4F0FE;\n    border-radius: 20px;\n    padding: 44px;\n    text-align: center;\n    font-family: 'DM Sans', Arial, sans-serif;\n    position: relative;\n    overflow: hidden;\n  }\n  .sparks-footer::before {\n    content: '';\n    position: absolute;\n    top: -80px; left: 50%;\n    transform: translateX(-50%);\n    width: 400px; height: 400px;\n    background: radial-gradient(circle, rgba(192,159,255,.15) 0%, transparent 65%);\n    pointer-events: none;\n  }\n  .sparks-footer-title {\n    position: relative;\n    font-size: clamp(22px, 3vw, 28px);\n    font-weight: 400;\n    line-height: 1.3;\n    color: #0C0027;\n    letter-spacing: -0.5px;\n    margin-bottom: 28px;\n  }\n  .sparks-footer-title em {\n    font-style: italic;\n    color: #C09FFF;\n  }\n  .sparks-footer-cta {\n    position: relative;\n    display: inline-block;\n    padding: 13px 28px;\n    background: #F4F0FE;\n    border: 1px solid rgba(192,159,255,.3);\n    color: #0C0027 !important;\n    border-radius: 10px;\n    text-decoration: none;\n    font-size: 14px;\n    font-weight: 500;\n    transition: background .2s, border-color .2s;\n  }\n  .sparks-footer-cta:hover {\n    background: #ece4fd;\n    border-color: rgba(146,84,248,.35);\n  }\n  @media (max-width: 480px) {\n    .sparks-footer { padding: 36px 24px; }\n    .sparks-footer-cta { width: 100%; text-align: center; }\n  }\n<\/style>\n\n<footer class=\"sparks-footer\">\n  <div class=\"sparks-footer-title\">\n    Transformez les intentions d'achat en <em>paniers valid\u00e9s<\/em>.\n  <\/div>\n  <div class=\"sparks-footer-sub-title\">\n    Essayez Genii gratuitement.\n  <\/div>\n  <br>\n  <a href=\"https:\/\/meetings-eu1.hubspot.com\/manon-voisin\/demoecommerce\"\n     class=\"sparks-footer-cta\">\n    Contacter notre \u00e9quipe\n  <\/a>\n<\/footer>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aed3fe elementor-widget elementor-widget-text-editor\" data-id=\"8aed3fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ressources utiles<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6c1a4 elementor-widget elementor-widget-text-editor\" data-id=\"ee6c1a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En savoir plus sur la fonctionnalit\u00e9 IA proactive <a href=\"https:\/\/www.tolk.ai\/blog-ia\/nouveaute-produit\/sparks-ia-ecommerce\">Sparks<\/a>\u00a0de Genii.<\/p><p><a href=\"https:\/\/blog.google\/intl\/fr-fr\/nouveautes-produits\/explorez-obtenez-des-reponses\/google-io-2026-recherche\/#ia-puissante\">Article complet Blog Google France<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La recherche est l&#8217;un des points de contact les plus utilis\u00e9s sur un site internet, et l&#8217;un des plus mal exploit\u00e9s. Un visiteur tape son besoin, obtient une liste de r\u00e9sultats non qualifi\u00e9s, et repart sans avoir trouv\u00e9 ce qu&#8217;il cherchait. La fonctionnalit\u00e9 Finder est la r\u00e9ponse de tolk.ai \u00e0 ce probl\u00e8me structurel : deux [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":16883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-16744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveaute-produit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finder : de la recherche \u00e0 la recommandation<\/title>\n<meta name=\"description\" content=\"Transformez la recherche classique en recherche augment\u00e9e gr\u00e2ce \u00e0 la fonctionnalit\u00e9 de la plateforme Genii pour le e-commerce : Finder\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tolk.ai\/en\/blog-ia\/nouveaute-produit\/finder\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finder : de la recherche \u00e0 la recommandation\" \/>\n<meta property=\"og:description\" content=\"Transformez la recherche classique en recherche augment\u00e9e gr\u00e2ce \u00e0 la fonctionnalit\u00e9 de la plateforme Genii pour le e-commerce : Finder\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tolk.ai\/en\/blog-ia\/nouveaute-produit\/finder\" \/>\n<meta property=\"og:site_name\" content=\"tolk.ai\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-09T08:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T09:53:26+00:00\" \/>\n<meta property=\"og:image\" 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