{"id":15546,"date":"2023-01-14T13:44:31","date_gmt":"2023-01-14T12:44:31","guid":{"rendered":"https:\/\/www.tolk.ai\/blog-chatbot\/non-classe\/better-management-of-peak-demand-thanks-to-tolk-ai-the-marseille-provence-airport-experience"},"modified":"2026-02-18T10:58:04","modified_gmt":"2026-02-18T09:58:04","slug":"better-management-of-peak-demand-thanks-to-tolk-ai-the-marseille-provence-airport-experience","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-chatbot\/business-cases\/better-management-of-peak-demand-thanks-to-tolk-ai-the-marseille-provence-airport-experience","title":{"rendered":"Better management of peak demand thanks to tolk.ai: the Marseille Provence Airport experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15546\" class=\"elementor elementor-15546 elementor-11215\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1159d53c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1159d53c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7522ac\" data-id=\"c7522ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11dd0638 elementor-widget elementor-widget-text-editor\" data-id=\"11dd0638\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"has-background\" style=\"background-color: #ffffff00;\">Natacha Sarde, E-commerce and Yield Management Manager at <a href=\"https:\/\/www.marseille.aeroport.fr\/parkings-et-acces\/parkings\/tarifs-plans\" target=\"_blank\" rel=\"noreferrer noopener\">Marseille Provence Airport<\/a>, shared her testimonial on the use and impact of tolk.ai chatbots for customer service.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da8622d elementor-widget elementor-widget-video\" data-id=\"da8622d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Xu3CtjYdCYw?si=XFhni8ZaaqtCGXn2&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4c23b elementor-widget elementor-widget-text-editor\" data-id=\"5d4c23b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p data-start=\"786\" data-end=\"1052\">Marseille Provence Airport is one of the largest regional airports. It welcomed <strong data-start=\"875\" data-end=\"918\">2 million passengers in the summer of 2022<\/strong> and serves more than <strong data-start=\"938\" data-end=\"958\">100 destinations<\/strong>. This volume generates significant traffic on the parking reservation site.  <\/p>\n<p data-start=\"1054\" data-end=\"1298\">Before the arrival of <strong data-start=\"1073\" data-end=\"1084\">Tolk.ai<\/strong>, customer service faced difficulties supporting customers during peak demand. Teams were often overwhelmed and could not respond quickly to all requests. <\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 60px;\" aria-hidden=\"true\"> <\/div>\n<p><\/p>\n<p data-start=\"1360\" data-end=\"1618\">Today, Marseille Provence Airport automates responses to <strong data-start=\"1431\" data-end=\"1472\">repetitive and time-consuming questions<\/strong> using the Tolk.ai chatbot. Additionally, <strong data-start=\"1508\" data-end=\"1529\">Tolk.ai Analytics<\/strong> allows for tracking key indicators and identifying new request patterns. <\/p>\n<p data-start=\"1620\" data-end=\"1869\">Thanks to these tools, Natacha can enrich the chatbot and adapt it to user needs. The chatbot, named <strong data-start=\"1734\" data-end=\"1743\">Manon<\/strong>, has been visible directly on the e-commerce site since 2019. Today, it generates up to <strong data-start=\"1835\" data-end=\"1868\">15,000 conversations per month<\/strong>.  <\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 60px;\" aria-hidden=\"true\"> <\/div>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 0px;\" aria-hidden=\"true\"> <\/div>\n<p><\/p>\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11252\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/01\/Group-36890-2.png\" alt=\"\" width=\"873\" height=\"196\"><\/figure>\n<p><\/p>\n<p data-start=\"1780\" data-end=\"2046\"> <\/p>\n<p data-start=\"1780\" data-end=\"2046\">Since the implementation of tolk.ai in 2019, Marseille Provence Airport has been able to <strong data-start=\"1851\" data-end=\"1913\">absorb peak demand without increasing customer service staff<\/strong>. The chatbot correctly answers <strong data-start=\"1966\" data-end=\"1987\">95% of requests<\/strong>, which has significantly reduced the teams&#8217; workload. <\/p>\n<p data-start=\"2048\" data-end=\"2270\">Furthermore, customers benefit from a <strong data-start=\"2087\" data-end=\"2115\">fast and reliable response<\/strong>, even during peak periods. This improves the user experience and allows teams to focus on more complex requests. <\/p>\n<p><\/p>\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\"> <\/div>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Natacha Sarde, E-commerce and Yield Management Manager at Marseille Provence Airport, shared her feedback on using our solutions.<\/p>\n","protected":false},"author":1,"featured_media":15480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[92],"tags":[96],"class_list":["post-15546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-cases","tag-transport-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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