{"id":11361,"date":"2023-02-13T12:00:00","date_gmt":"2023-02-13T11:00:00","guid":{"rendered":"https:\/\/www.tolk.ai\/?p=11361"},"modified":"2026-02-18T10:41:48","modified_gmt":"2026-02-18T09:41:48","slug":"analytics-les-5-indices-que-vous-devez-suivre-en-2023","status":"publish","type":"post","link":"https:\/\/www.tolk.ai\/en\/blog-ia\/tendances\/analytics-les-5-indices-que-vous-devez-suivre-en-2023","title":{"rendered":"Analytics : les 5 indicateurs essentiels que vous devez connaitre en 2023 !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11361\" class=\"elementor elementor-11361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6940519 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6940519\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a293d65\" data-id=\"a293d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15432e5 elementor-widget elementor-widget-heading\" data-id=\"15432e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3>D\u00e9couvrez comment notre outil Analytics peut vous aider \u00e0 comprendre le comportement de vos utilisateurs et booster votre chatbot !<span><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba23869 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba23869\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-224ecbb7\" data-id=\"224ecbb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e45d442 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4e45d442\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avec l\u2019av\u00e8nement de nouvelles technologies et l\u2019\u00e9volution des attentes des clients, les indicateurs \u00e0 suivre pour les chatbots ont \u00e9galement \u00e9volu\u00e9. C\u2019est pourquoi nous avons d\u00e9velopp\u00e9 notre outil Analytics qui vous aidera \u00e0 suivre les indicateurs les plus importants en 2023. Gr\u00e2ce \u00e0 notre solution, vous pourrez conna\u00eetre des indicateurs tel que le taux d\u2019engagement, le taux de r\u00e9solution des requ\u00eates, le taux de satisfaction client, pour ajuster votre strat\u00e9gie de chatbot en cons\u00e9quence.<\/p><p>Voyons ensemble quels sont les 5 indicateurs \u00e0 suivre !<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caeedb4 elementor-widget elementor-widget-text-editor\" data-id=\"caeedb4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-family: Gilroy, sans-serif; letter-spacing: var( --e-global-typography-secondary-letter-spacing ); font-weight: var( --e-global-typography-secondary-font-weight ); font-size: var( --e-global-typography-secondary-font-size ); line-height: var( --e-global-typography-secondary-line-height );\">\u2b50\ufe0f Taux de satisfaction avec Analytics (Satisfaction Rate)<span style=\"color: var( --e-global-color-text ); font-size: 18px; font-weight: 400; letter-spacing: 0.4px; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">\u00a0<\/span><\/h3><p style=\"color: #7a8aa9; font-size: 18px; font-weight: 400; letter-spacing: 0.4px;\">Cet indicateur vous permet de conna\u00eetre la tendance de vos utilisateurs. Vous pouvez savoir si les clients sont satisfait de leurs r\u00e9ponse ou non. Gr\u00e2ce aux d\u00e9tails du taux de satisfaction par Q&amp;A, vous pouvez identifier les Q&amp;A \u00e0 am\u00e9liorer pour adapter les r\u00e9ponses en fonction.\u00a0<\/p><p style=\"color: #7a8aa9; font-size: 18px; font-weight: 400; letter-spacing: 0.4px;\">Chez tolk.ai nous avons une sp\u00e9cificit\u00e9 : suite \u00e0 un insatisfaction, le user final peut indiquer la cause de son insatisfaction. Nous r\u00e9cup\u00e9rons ainsi de la data quantitative et qualitative qui permet un pilotage du bot plus pr\u00e9cis \ud83d\ude4c\ud83c\udffc<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78b3610 elementor-widget elementor-widget-image\" data-id=\"78b3610\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1311\" height=\"874\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/sat-3.png\" class=\"attachment-full size-full wp-image-11402\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5fc07c elementor-widget elementor-widget-text-editor\" data-id=\"a5fc07c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: var( --e-global-typography-secondary-font-size ); font-family: Gilroy, sans-serif; letter-spacing: var( --e-global-typography-secondary-letter-spacing ); font-weight: var( --e-global-typography-secondary-font-weight ); line-height: var( --e-global-typography-secondary-line-height );\">\ud83d\udd17 Taux de conversion (Conversion Rate)<span style=\"color: var( --e-global-color-text ); font-size: 18px; font-weight: 400; letter-spacing: 0.4px; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">\u00a0<\/span><\/h3><p style=\"letter-spacing: 0.4px;\">Cet indicateur vous permet de conna\u00eetre le pourcentage des visiteurs de votre site qui ont utilis\u00e9 le bot. Gr\u00e2ce aux d\u00e9tails, vous pouvez suivre les URL o\u00f9 le bot est le plus d\u00e9clench\u00e9. Avec notre nouvelle feature Campaign, vous pourrez affiner le parcours en personnalisant les hot topics en fonction de l\u2019URL de connexion pour inciter les utilisateurs \u00e0 trouver plus rapidement l\u2019information qu\u2019ils recherchent \ud83d\udccd<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78079b elementor-widget elementor-widget-image\" data-id=\"b78079b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"938\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/conversion-1-1024x938.png\" class=\"attachment-large size-large wp-image-11403\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899b465 elementor-widget elementor-widget-text-editor\" data-id=\"899b465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"font-size: var( --e-global-typography-secondary-font-size ); font-family: Gilroy, sans-serif; letter-spacing: var( --e-global-typography-secondary-letter-spacing ); font-weight: var( --e-global-typography-secondary-font-weight ); line-height: var( --e-global-typography-secondary-line-height );\">\ud83d\ude34 R\u00e9partition des conversations<\/h3><div><span style=\"letter-spacing: 0.4px;\">Gr\u00e2ce \u00e0 ces donn\u00e9es, vous pouvez visualiser la p\u00e9riode \u00e0 laquelle le chatbot traite le plus de demandes et combien de conversations il traite en moyenne lorsque le service client ne peut r\u00e9pondre. Cela vous aide \u00e0 soulager la charge de travail des \u00e9quipes humaines \u2728<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2efa340 elementor-widget elementor-widget-image\" data-id=\"2efa340\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1494\" height=\"865\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/semaine.png\" class=\"attachment-full size-full wp-image-11422\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d370d5 elementor-widget elementor-widget-text-editor\" data-id=\"2d370d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\ud83c\uddfa\ud83c\uddf8 Analyse de l\u2019audience (Devices, Browser languages)<\/h3><div style=\"letter-spacing: 0.4px;\">\u00a0<\/div><p style=\"letter-spacing: 0.4px;\">Ces indicateurs vous donneront une id\u00e9e sur les tendances d\u2019utilisation des utilisateurs selon les diff\u00e9rents canaux (par exemple pour adapter les formats de vos sites et bots) et les langues par d\u00e9faut des navigateurs des utilisateurs. Cela vous permet de savoir s&#8217;il y a un int\u00e9r\u00eat \u00e0 prendre notre option multilingue. Pour en savoir plus sur celle-ci, c&#8217;est par ici :<a href=\"https:\/\/www.tolk.ai\/chatbot-bot\">\u00a0l&#8217;outil bot et son option multilingue<\/a> \ud83d\udd7a\ud83c\udffb<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea380e5 elementor-widget elementor-widget-image\" data-id=\"ea380e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"723\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/audience-1-1024x723.png\" class=\"attachment-large size-large wp-image-11405\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fddac9c elementor-widget elementor-widget-text-editor\" data-id=\"fddac9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>\ud83d\udcac Aper\u00e7u des Q&amp;A<\/strong><\/h3><div style=\"letter-spacing: 0.4px;\"><p>Cet indicateur comprend :<\/p><ul><li>Most Popular Q&amp;A \ud83d\udcac<\/li><\/ul><ul><li>Top Q&amp;A that lead handovers \ud83e\udd1d\ud83c\udffc<\/li><\/ul><ul><li>Most Disliked Q&amp;A \ud83d\udc4e<\/li><\/ul><ul><li>Popular topics \ud83d\udd25<\/li><\/ul><p>Ils vous permettent de conna\u00eetre la consommation des Q&amp;A et de r\u00e9ajuster l\u2019onboarding (la mani\u00e8re dont votre chatbot se pr\u00e9sente \u00e0 vos clients) et les sujets chauds pour pousser l\u2019information demand\u00e9e encore plus rapidement. Vous pouvez \u00e9galement savoir ce qui g\u00e9n\u00e8re des reprises vers un humain et des insatisfactions. En un coup d\u2019\u0153il, vous avez la liste \ud83d\udc40<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcb400c elementor-widget elementor-widget-image\" data-id=\"bcb400c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"892\" src=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1.png\" class=\"attachment-large size-large wp-image-11406\" alt=\"\" srcset=\"https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1.png 888w, https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1-300x300.png 300w, https:\/\/www.tolk.ai\/wp-content\/uploads\/2023\/02\/QA-1-150x150.png 150w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bc58e9 elementor-widget elementor-widget-text-editor\" data-id=\"9bc58e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"letter-spacing: 0.4px;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0.4px;\">En conclusion, les chatbots sont de plus en plus importants pour les entreprises qui souhaitent am\u00e9liorer l\u2019exp\u00e9rience client et optimiser les processus commerciaux. Cependant, pour maximiser leur performance, il est crucial de suivre les bons indicateurs.\u00a0<\/span><\/p><p style=\"letter-spacing: 0.4px;\"><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; letter-spacing: 0.4px;\">\u00a0<\/span><\/p><p style=\"letter-spacing: 0.4px;\">Avec notre outil Analytics, vous pourrez peaufiner votre strat\u00e9gie, adapter vos processus pour un meilleur fonctionnement et ainsi offrir une exp\u00e9rience client optimale \u00e0 vos utilisateurs. En utilisant les informations fournies par notre outil, vous pourrez garantir que vos chatbots fonctionnent de mani\u00e8re optimale pour atteindre vos objectifs d\u2019entreprise tout en offrant une exp\u00e9rience client exceptionnelle \u00e0 vos clients \ud83e\udd29<\/p><p style=\"letter-spacing: 0.4px;\">\u00a0<\/p><p style=\"letter-spacing: 0.4px;\">L\u2019utilisation d\u2019un chatbot bien entra\u00een\u00e9 peut donc \u00eatre un outil puissant pour am\u00e9liorer les performances de votre entreprise et satisfaire les besoins de vos clients.<\/p><p style=\"letter-spacing: 0.4px;\">\u00a0<\/p><p style=\"letter-spacing: 0.4px;\">N\u2019attendez plus et demandez une d\u00e9mo pour d\u00e9bloquer tout le potentiel du conversationnel : <a href=\"https:\/\/www.tolk.ai\/tolk-ai-demo-reservez-une-demo-chatbot-ou-livechat\">r\u00e9server une d\u00e9mo<\/a>\u00a0\ud83d\ude80<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment notre outil Analytics peut vous aider \u00e0 comprendre le comportement de vos utilisateurs et booster votre chatbot.<\/p>\n","protected":false},"author":1,"featured_media":14771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[87],"tags":[],"class_list":["post-11361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analytics : les 5 indicateurs que vous devez connaitre en 2023 !<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment notre outil Analytics peut vous aider \u00e0 comprendre le comportement de vos utilisateurs et booster votre chatbot !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tolk.ai\/en\/blog-ia\/tendances\/analytics-les-5-indices-que-vous-devez-suivre-en-2023\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analytics : les 5 indicateurs que vous devez connaitre en 2023 !\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment notre outil Analytics peut vous aider \u00e0 comprendre le comportement de vos utilisateurs et booster votre chatbot !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tolk.ai\/en\/blog-ia\/tendances\/analytics-les-5-indices-que-vous-devez-suivre-en-2023\" \/>\n<meta property=\"og:site_name\" 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